Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

Digital technology
Yann Gourvennec06/10/2010
Telecom: Informa analyst describes pacified M2M market
Jamie Moss, a principal analyst at Informa telecoms and media, and columnist at telecoms.com has this interesting story about the m2m market and the positioning of carriers within this market. Informa analyst describes pacified M2M market Moss’s account follows Informa’s “embedded connectivity event” which took place in London in September…
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communication digitale
Yann Gourvennec26/08/2010
How to boost your events with social media in 11 steps
How to boost your events with social media. Here are the tips we can give to marketers who would like to integrate social media into their traditional events in order to make them something different and positioning for their brand. 11 tips to boost your events with social media. Recipe…
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Web, Internet and the Economy
Yann Gourvennec27/07/2010
A PowerPoint presentation to do away with Email bullying
One of my favourite subjects is the (mis)use of Email and bullying in the workplace. I have nothing against the tool per se, I’ve been using it for a long time, but I openly bear a grudge against those who are using and abusing this tool to make other people’s…
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Digital technology
Yann Gourvennec15/07/2010
Arista brings cloud networking in data centre
Arista brings cloud networking in the data centre and increases performance 5 times for 10 times less power. On 3 June 2010 we had the opportunity to meet with some very important figures of the Silicon Valley in Menlo Park California. We had indeed a meeting with the people from Arista,…
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AI and Big Data
Yann Gourvennec06/07/2010
A new file data management system to support transactional Websites
Clustrix is a start-up which devised a new file data management system to support highly transactional Websites. Paul Mikesell, CEO and co-founder of Clustrix explained that his aim was to help “Web businesses spend less time working on their infrastructure, and spend all their time trying to make their site better…
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b2b marketing & sales
Yann Gourvennec29/06/2010
7 reasons why Social Media is a perfect fit for B2B
As I have witnessed time and time again, it is customary to say that B2C is more adapted to the use of social media than B2B. As matter of fact, I am not at all certain that this is true. The fact that there are fewer B2B examples of the…
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Digital technology
Yann Gourvennec25/06/2010
Blade Network Technologies: The network as a business enabler
To BNT, the network isn’t just about pipes; it’s a true business enabler. On June 3rd, 2010, at the end of our press trip in Silicon Valley, we have had the opportunity to meet with Vikram Mehta, President and CEO of Blade Network Technologies (BNT), a four-year-old company dedicated to…
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Web, Internet and the Economy
Yann Gourvennec22/06/2010
8 lessons I have learnt from Silicon Valley entrepreneurs
Silicon Valley entrepreneurs can teach us a few things. I summed it all up in 8 short lessons. I have just come back from a week spent in Silicon Valley, during which I was able to have meetings – as part of a press tour – with various start-ups in the areas…
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Marketing & Innovation
Yann Gourvennec14/06/2010
It’s never been so easy for a start-up to get started on a very low budget
On June 2nd, 2010 we had the opportunity to meet with Howard Greenfield, president ofGO associates, a global consulting firm that helps companies bring technology to the market place. Howard Greenfield is also EIR (i.e. Executive In Residence) at the plug and play Tech center, a unique facility in Sunnyvale…
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Marketing & Innovation
Yann Gourvennec11/06/2010
Brand Advocacy and Social Media : The Slidecast
If you haven’t been able to attend the Ragan Social Media Summit which took place in San Jose or even online, you can still have a feel of what my presentation was. The pitch was about our work at Orange Business Services with regard to Social Media. Here is the…
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Marketing & Innovation
Yann Gourvennec02/06/2010
Zoho CEO predicts cloud will be the end of offline software
Will the rise of cloud computing mean that the end of offline software is near? A great deal has been already said on this blog and elsewhere on the subject of cloud computing but our meeting with Raju Vegesna, chief evangelist for Zoho and Sridhar Vembu, the firm’s founder and…
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b2b marketing & sales
Yann Gourvennec21/05/2010
B2B is the future of social media
What if B2B were the future of social media? Time and time again, I have heard people say that B2C is better suited to social media than B2B. As a matter of fact, I am not at all sure about that. The fact that fewer B2B brands are jumping on…
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