Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

social media & social networks
Yann Gourvennec29/03/2011
Sabre holdings: the great community race on social media
On March 29 I attended the Sabre holdings presentation at Blogwell in NYC. a presentation by Susan Via, Manager Community Marketing and Engagement & Lorie Robinson, Product Marketing, Sabre holdings Sabre holdings: the great community race on social media Sabre is a major player in the airline reservation industry. Passenger…
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Marketing & Innovation
Yann Gourvennec14/01/2011
Sujal Patel: EMC shares a joint ambition with Isilon on storage
EMC has just taken over Isilon and both businesses share a common understanding of where the storage business is going. On November 17, as part of our November US press tour, we went outside of Silicon Valley. We took an early morning flight to Seattle to meet with the representatives…
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Marketing & Innovation
Yann Gourvennec12/01/2011
A look into Isilon’s software-driven plug-and-play approach to storage
Our second presentation at Isilon’s headquarters was dedicated to a closer look into Isilon’s software-driven storage solution and the visit of its lab. Brett Hestsel, VP of engineering, gave us a more detailed presentation of Isilon’s distributed storage architecture. Brett has been with Isilon for 3 years, after working 10…
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Marketing & Innovation
Yann Gourvennec10/01/2011
Emulex is driving convergence of networks in the data centre
Data and storage networks used to be separate, but thanks to Emulex and networks convergence, this is about to change. Our last but one visit in Silicon Valley on November 18 was with Emulex, and we were greeted by Steve Daheb, CMO & SVP business development and Shaun Walsh, VP…
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Digital technology
Yann Gourvennec06/01/2011
Data Centre innovation: Nexenta is a kind of Linux for storage
On June 1, 2010, we paid a visit to Nexenta, to attend a company presentation on data centre storage innovation delivered by Jon Ash, VP of Sales and Marketing and Brad Stone, CTO. There are 30 people working for Nexenta, a lot of the development being done in Russia, and…
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CRM and CX
Yann Gourvennec16/12/2010
Social CRM: 3 stages of Social integration within sales force automation
Social CRM is a hot topic these days. A couple of days ago, I was able to talk to Jan Sysmans, director of product marketing at Sugar CRM in Cupertino, California. Jan was able to take me through a major evolution of its CRM systems in order to incorporate social…
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Digital technology
Yann Gourvennec29/11/2010
Joyent enables service providers to deploy a new Cloud in a few weeks
To deploy a new cloud can be time-consuming. With Joyent, things may change greatly for service providers. The last visit of our November press tour in Silicon Valley took place in downtown San Francisco, with Joyent, an innovative company dedicated to Cloud deployments. Joyent is now planning to deploy in…
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Digital technology
Yann Gourvennec24/11/2010
Blade Network Technologies and IBM: plans for the future
Back in June 2010, we visited Blade Network Technologies, a Nortel spin-off which was doing exceptionally well in the data centre business by providing networking infrastructure and services within the data centre. Blade Network Technologies and IBM: plans for the future A concept Vikram Mehta had described as being the…
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Marketing & Innovation
Yann Gourvennec22/11/2010
Terry Cunningham of i365 reinvents the VAR business
Our 4th visit of innovative companies in Silicon Valley was devoted to i365, a Seagate company. The presentation was delivered by Terry Cunningham, President and GM of i365, George Hoenig, head of products and services and Valerie Fawzi, head of Marketing. The topic was the reinvention of the VAR business.…
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social media & social networks
Yann Gourvennec22/11/2010
Never Hire a “Social Media Expert”
I know I shouldn’t get angry, this is not done. Yet, the recent flurry of self-proclaimed “experts” in the Social Media arena is getting on my nerves, to say the least. These people are purely and simply making my life – and the lives of my fellow practitioners – impossible…
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Digital technology
Yann Gourvennec19/11/2010
Fusion-io: flash io-memory, flash results, flash growth
Fusion-io isn’t just about flash io-memory technology, it’s about scaling up. On November 16, we paid the scale-up a visit. Fusion-io is the epitome of these successful technology companies as can be found almost only in the US and which make this kind of press trips so useful. Fusion-io: flash…
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Digital technology
Yann Gourvennec18/11/2010
Cloud computing: StorSimple battles against “cloud washing”
Cloud washing is just like greenwashing for cloud computing. On November 15, after Zscaler, we visited StorSimple, provider of Hybrid Cloud technology. Ursheet Parikh is one of the 2 co-founders and the CEO of StorSimple, a promising start-up operating in the storage domain, based in Santa Clara, Calif. Cloud computing:…
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