Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

Marketing & Innovation
Yann Gourvennec25/11/2011
Despite appearances, red tape is good for business!
Red tape is good for business! So I read in an article published in the “briefing” section of Time magazine dated November 14, 2011 (“The Deregulation Myth: Ignore the rhetoric, nations with more rules grow faster). In this article, Time magazine have produced their own info-graphic from data taken from the World…
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Digital technology
Yann Gourvennec22/11/2011
API jungle: What brands should do with this surfeit of APIs
As I started writing this article at the beginning of October 2011 , the http://www.programmableweb.com/[1] web site indicated on its home page that it has identified 4007 APIs and 6175 mash-ups on a global footprint: At the moment you are reading this piece on the Visionary Marketing, I am certain…
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Web, Internet and the Economy
Yann Gourvennec10/11/2011
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Jimmy Wales Describes What Wikipedia is Really About
On October 26, I attended the IStrategy conference, which took place in Amsterdam. I was there to deliver a keynote on social media are ROI/ROE. Still, I must confess I also attended the conference to listen to Jimmy Wales who gave us an overview of his celebrated online encyclopaedia: Wikipedia.…
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digital marketing
Yann Gourvennec01/11/2011
iStrategy Amsterdam: measuring ROI/ROE in Social Media initiatives
Measuring ROI/ROE in Social Media initiatives isn’t easy. As announced in a previous post, I was keynoting at the iStrategy conference in Amsterdam on Oct. 26. On top of the short video clip which I have recorded with my team in order to introduce the keynote, I have also prepared a fully-fledged slidecast…
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social media & social networks
Yann Gourvennec27/10/2011
Social Media Influence: Klout Scores are like Moveable Goalposts
Today’s annoying announcement by Social Media influence analysis tool Klout. I suddenly discovered that my score had been significantly downgraded to 52 and the “specialist” category, all down from 65 or 67 and the “broadcaster” status. I then realised that all users had been downgraded too. To top it all,…
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social media & social networks
Yann Gourvennec26/10/2011
Angry Birds: no one has cracked the value of a Facebook fan
This morning the first-panel discussion at the Istrategy digital conference in Amsterdam was entitled “Audience Engagement, User Experience and Social Monetisation”. Angry Birds: no one has cracked the value of a Facebook fan Amber Osbourne kick-started the panel by saying that “you have to forget that you are B2B or…
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Marketing & Innovation
Yann Gourvennec21/10/2011
iStrategy Amsterdam : keynote on social media ROI/ROE
Social Media ROI isn’t easy. As announced in a previous post, I will be keynoting at the forthcoming iStrategy conference in Amsterdam on Oct. 26. In order to introduce this keynote, I have recorded a short video clip with my team which you can visualise if you click the picture…
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social media & social networks
Yann Gourvennec17/10/2011
Google plus dwindling, Buzz going and Diaspora begging for money
One of Forbes's contributors, Tim Worstall (profile here) , has this story about Google+ and its supposed demise, in which he shows that in fact, Google's network is still growing. That seems to be th ecase, with Larry Page's announcement of 40 million users last Thursday. It has yet to…
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Marketing & Innovation
Yann Gourvennec05/10/2011
Pepsico: from potato chips manufacturer to innovation incubator
PepsiCo isn’t really a brand name you will naturally associate with the word ‘innovation’. One may be wrong though. PepsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a knack for joint innovation anyway. Pepsico: from potato…
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Marketing & Innovation
Yann Gourvennec27/09/2011
All you’ve ever wanted to know about Copyright Protection
What is Copyright Protection? The question might seem ludicrous but who knows what the “Berne Convention” is and what particular countries did or didn’t ratify it. It is too often taken for granted that material taken from the Internet is free and can be saved in any form or fashion. This…
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social media & social networks
Yann Gourvennec13/09/2011
Diaspora, the open project to rekindle social media (not to kill Facebook)
“Diaspora isn’t about killing Facebook or Google+,” the people behind the new social media project claim on their newly opened wall, “it’s about reinventing the social web“. I was very lucky to be granted access to Diaspora, in alpha version, thanks to an invite sent by our fellow Like Minds Alumnus…
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Marketing & Innovation
Yann Gourvennec12/09/2011
Neuromarketing: Manipulating or Understanding Consumer Behaviour?
What is neuromarketing? There is at least one post on the Internet which is not debating how Facebook will change the world and I have found it! I will need to get back to this soon, as it seems that marketers now have little to share beyond the tools with which…
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