Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

social media & social networks
Yann Gourvennec27/10/2011
Social Media Influence: Klout Scores are like Moveable Goalposts
Today’s annoying announcement by Social Media influence analysis tool Klout. I suddenly discovered that my score had been significantly downgraded to 52 and the “specialist” category, all down from 65 or 67 and the “broadcaster” status. I then realised that all users had been downgraded too. To top it all,…
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social media & social networks
Yann Gourvennec26/10/2011
Angry Birds: no one has cracked the value of a Facebook fan
This morning the first-panel discussion at the Istrategy digital conference in Amsterdam was entitled “Audience Engagement, User Experience and Social Monetisation”. Angry Birds: no one has cracked the value of a Facebook fan Amber Osbourne kick-started the panel by saying that “you have to forget that you are B2B or…
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Marketing & Innovation
Yann Gourvennec21/10/2011
iStrategy Amsterdam : keynote on social media ROI/ROE
Social Media ROI isn’t easy. As announced in a previous post, I will be keynoting at the forthcoming iStrategy conference in Amsterdam on Oct. 26. In order to introduce this keynote, I have recorded a short video clip with my team which you can visualise if you click the picture…
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social media & social networks
Yann Gourvennec17/10/2011
Google plus dwindling, Buzz going and Diaspora begging for money
One of Forbes's contributors, Tim Worstall (profile here) , has this story about Google+ and its supposed demise, in which he shows that in fact, Google's network is still growing. That seems to be th ecase, with Larry Page's announcement of 40 million users last Thursday. It has yet to…
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Marketing & Innovation
Yann Gourvennec05/10/2011
Pepsico: from potato chips manufacturer to innovation incubator
PepsiCo isn’t really a brand name you will naturally associate with the word ‘innovation’. One may be wrong though. PepsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a knack for joint innovation anyway. Pepsico: from potato…
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Marketing & Innovation
Yann Gourvennec27/09/2011
All you’ve ever wanted to know about Copyright Protection
What is Copyright Protection? The question might seem ludicrous but who knows what the “Berne Convention” is and what particular countries did or didn’t ratify it. It is too often taken for granted that material taken from the Internet is free and can be saved in any form or fashion. This…
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social media & social networks
Yann Gourvennec13/09/2011
Diaspora, the open project to rekindle social media (not to kill Facebook)
“Diaspora isn’t about killing Facebook or Google+,” the people behind the new social media project claim on their newly opened wall, “it’s about reinventing the social web“. I was very lucky to be granted access to Diaspora, in alpha version, thanks to an invite sent by our fellow Like Minds Alumnus…
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Marketing & Innovation
Yann Gourvennec12/09/2011
Neuromarketing: Manipulating or Understanding Consumer Behaviour?
What is neuromarketing? There is at least one post on the Internet which is not debating how Facebook will change the world and I have found it! I will need to get back to this soon, as it seems that marketers now have little to share beyond the tools with which…
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Digital technology
Yann Gourvennec09/09/2011
2011 Worldwide Mobile OS market share comparison
2011 Worldwide Mobile OS market share comparison. There are several ways of looking at the market share comparison map by iCrossing. One is to highlight that Apple now has gone over the 50% market share mark in many countries (per below). 2011 Worldwide Mobile OS market share comparison Another is…
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Digital technology
Yann Gourvennec09/09/2011
Microsoft kills the PC, once again, but it might not work
Microsoft is trying to kill the good ol’ PC once again, but it might not work. As Erik Sherman demonstrates in his piece on the death of the PC. After all, as the late Mark Weiser (the true inventor of tablets) originally came up with his idea of ‘ubiquitous computing‘ in…
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Marketing & Innovation
Yann Gourvennec01/09/2011
Chinese Internet industry ready to grow beyond borders
China will be the World’s next Internet giant! Which Internet company generates the greatest number of micro transactions for virtual goods on a daily basis? If they were asked this question, most of our Western readers would undoubtedly mention Google, or Facebook and they would be wrong. In this piece,…
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Marketing & Innovation
Yann Gourvennec26/08/2011
Startups Don’t Need Marketing … Or Maybe Later by Fred Wilson
Startups Don’t Need Marketing … Or Maybe Later. Is a piece by Fred Wilson, an NYC Venture Capitalist, about why Marketing isn’t what a startup needs when its initiative is kick-started. Startups need intuition, hunches, “segmentuition” as I often say, not pricy surveys or acquisition campaigns. All of that comes…
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