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social media & social networks
Verizon: using crowdsourcing to get products right – or wrong
A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon, a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “marketeer…
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social media & social networks
social media will be part of everything businesses will do
Is social media a gimmick or not when it comes to businesses? On May 16, I delivered a keynote at the Ronewmedia conference in Bucharest, the capital of Romania. Ronewmedia will actually change names, in order to become ICEEFEST, that is to say, the Interactive Central and Eastern European…
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Marketing & Innovation
10 Major Trends In Corporate Social Media Management
8 years after its introduction – and a few name changes – Corporate Social Media can no longer be considered as an innovation. We have clearly hit the third wave of its implementation in Corporate environments, that is to say the structuring of collaborative web initiatives in order to scale…
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digital marketing
Mobility in retail industry: main security challenges and prospects
Mobility in retail industry: main security challenges and prospectsThis is an original guest post by Roger Hockaday (picture below and bio at the end of this piece), Aruba Networks. Aruba’s Atmosphere Corporate blog is dedicated to mobile devices. Aruba Networks is a leading provider of next-generation network access solutions for…
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Marketing & Innovation
Is Sir Tim Berners Lee ’s view one-sided?
today’s selection is … A report from Edouard Austin in my team at Orange who was attending the WW2012 keynote speech by one of the Web’s founders, Sir Tim Berners Lee who issued a clear warning as to the growing threat to freedom of speech on the Internet. In that…
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Marketing & Innovation
Hitachi Data Systems: making social media work for B2B
Sharon Crost is Global Online Marketing and B2B Social Media Manager at Hitachi Data Systems and she delivered what I believe is one of the most inspiring presentations on March 27 at Blogwell in San Francisco. B2B, it didn’t come as as surprise to me ( I made a presentation…
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social media & social networks
Yahoo! movies Summer program: from 200,000 to 1.2 million likes
This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting took place in San Francisco in the beautiful Golden Gate Club venue in the Presidio park, a stone’s throw from the Golden Gate bridge. Not only…
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Digital technology
Engine Yard’s Dillon: A private cloud is an oxymoron
As cloud computing technology is booming there is talk of the so-called private cloud. As I was in San Francisco today, I managed to squeeze into a meeting with some of my former partners of the IT press tour. Today we visited Engine Yard, a new player at the forefront…
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CRM and CX
Sugar CRM: the rise of a new customer relations champion
This is the third Sugar CRM executive to be interviewed by visionary marketing.com. My first interview took place two years ago with Larry Augustin, CEO and founder of the CRM company, who is also one of the people who coined the phrase: “open source”. After a brief Skype encounter with…
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Digital technology
immersion makes retro gaming experience richer on tablets
The gaming experience on tablets isn’t really what it should be, but all this may change soon thanks to Immersion, a San Jose based company which was set up 18 years ago to develop force-feedback controllers for joysticks and other gaming equipment manufacturers such as Sony, Logitech etc. Immersion is…
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Digital technology
Kaspersky says cybercrime explosion in mobile world is near
I had the opportunity to attend a Press conference organised by Kaspersky security. Eugene Kaspersky himself was present for this big announcement in mobile security. The firm is already widely known for its PC protecting suite and today it made a few important announcements related to its release of parental…
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Digital technology
E-health is coming to our homes
Ehealth is no longer a dream and we had further evidence of this at Mobile World Congress today in Barcelona while visiting the “connected house” pavilion. Let’s zoom into these solutions of a very very near future in which our health and namely that of elderly citizens will be (ethically)…
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