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social media & social networks
Scenarios for the future of social media – Blogger Bus Tour
What will the future of social media be like? I put this presentation together at very short notice in order to facilitate a session organised by Orange Business Services for its clients. This isn’t therefore a piece of scientific research, far from that, but merely a few random thoughts put…
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Marketing & Innovation
Is gamification yet another buzzword or a real business driver?
Is gamification yet another buzzword or a real business opportunity? The MIT Stanford lab was founded 22 years ago. Visionary Marketing attended a meeting on Sept 19 on the Stanford campus on the subject of gamification. Vlab had gathered a unique bunch of top international experts from Silicon Valley in…
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Digital technology
Dailymotion to bloggers: what if you earned money from others’ content?–#blogbus
Luc Dumont, SVP international Business Development Manager, demoed the most recent developments at Dailymotion from their Redwood Calif. office on day 2 of our blog tour, in front of our blogger bus bloggers on the second day of the tour. Dailymotion is a video hosting platform which was created in…
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social media & social networks
Real influencers in social media may not be those who you think!
On day 3 of the blogger bus tour we had the opportunity to meet face to face with two young start-up managers from San Francisco based Social Chorus an “influence marketing” company named Social Chorus. We were able to spend a whole hour with them and discuss influence, influencers, people-powered…
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Web, Internet and the Economy
Rocketspace: even Russian companies go to the US to conquer the world!
Duncan Logan, founder of Rocketspace is originally Scottish and moved to San Francisco some time ago. His first venture didn’t work but 20 months ago, he then decided to found Rocketspace. Rocketspace could be described as “offices as a service” Logan said. He confided to our team of bloggers that…
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Digital technology
5 major trends for the future of IT and the Web seen from Silicon Valley
What are the major trends for the future of IT and the Web seen from Silicon Valley?The Orange Blogger bus tour – of which I am the organiser on behalf of Orange – was stopping by San Francisco today and the whole day was hosted by Orange Silicon Valley. Georges Nahon…
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social media & social networks
today’s presentation at the Sugar CRM acceleration conference in Paris
These are today’s slides for my presentation at the Sugar CRM “acceleration” conference in Paris. I will also deal with “Social” CRM and the integration of barely repeatable processes within CRM processes. Check my other pieces in which I mention Sugar CRM for more details on that company and its…
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Digital technology
Plugandplaytechcenter ’s Wu: “We want to give birth to the next dropbox”
On day two of our Blogger Bus Tour in Silicon Valley, we went to Sunnyvale, California in order to pay a visit to the Plugandplaytechcenter. This wasn’t my first time at this location for I had already visited the start-up accelerator more than two years ago (read that interview with…
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Content Marketing
What I’m expecting of the September 2012 Silicon Valley Blogger Bus tour
For those who don’t know yet, I (as Director, Web & Social Media at Orange), I will be part of the Silicon Valley Blogger Bus Tour 2012, which will take place in September (17-22) as a blogger … and the organiser of that tour. Here is my take on why…
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Content Marketing
The Silicon Valley 2012 blogger bus tour (Sept 17-22)
This is neither my first blogger tour nor my first visit to Silicon Valley, but this is probably the most interesting tour I have ever put together. This is why I can’t help but share and relay Glenn’s excitement about the tour as posted on the Orange Live Blog which…
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social media & social networks
my tips for social media management in Romania and elsewhere (5/5)
Name a few examples as to how social media management has helped Orange get more brand awareness? My tips for social media management in Romania and elsewhere (5/5) In most markets in which it operates in the consumer space, Orange has a very good brand awareness not to say the…
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social media & social networks
my tips for social media management in Romania and elsewhere
What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange? To begin with, I do not like the term “campaign” which I find too military and aggressive. Eventually, social media marketing…
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