Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

Marketing & Innovation
Yann Gourvennec26/04/2013
Booz Allen Global Innovation study shows rising R&D investments
The global innovation report is a yearly report showing R&D spendings and Innovation Investments across different industries. For reference, I have included the 2009 results by industry and the 2011 version below. The sectors which invest in R&D do not differ much from one year to another. Although the report states…
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Marketing & Innovation
Yann Gourvennec13/03/2013
Techies and marketers: a case of “Us and Them”
Are techies and marketers able to work as a team? I spotted that picture (or rather, my wife did, let’s be honest) posted by Physicisttv on their Facebook page last night and I couldn’t help sharing it with you on this blog. The fact is we could change the caption…
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Marketing & Innovation
Yann Gourvennec07/03/2013
Crowdfunding: Sticknfind raises 1 million dollars via Indiegogo
No, you’re not deaming! The SticknFind startup raised closed to 1 million dollars on the Indiegogo crowdfunding platform. And The founders of SticknFind are no rookies either for they have been pioneers of Bluetooth products since 2003 and 2004 and they have been working for the automotive industry and have…
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Marketing & Innovation
Yann Gourvennec05/03/2013
These Norwegians Who BOOST Mobile Advertising
On my third day at Mobile World Congress in Barcelona, I stopped by the Boost communications booth in order to have a chat with some of the world’s trailblazers and innovators in the mobile marketing market. It’s true that mobile advertising is the next big thing, but not much has…
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Digital technology
Yann Gourvennec26/02/2013
ZTE launches mega phone and announces shift in mobile industry
On February 25th, at the ZTE press conference about its release of a new large size mobile phone at Mobile World Congress, the show was not where you’d think it was. The announcement of ZTE’s new launch of devices (one of which with the brand new Firefox OS) has given…
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Digital technology
Yann Gourvennec25/02/2013
Barcelona, World’s mobile capital city for 4 days: Mobile World Congress
On February 24th, 2013, we paid a visit to the Grand Fira which is the brand new venue for the Mobile World Congress conference in Barcelona. Everything here is brand new and even though they built dummy columns at the entrance to remind visitors of the old place it is…
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social media & social networks
Yann Gourvennec25/02/2013
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Synthesio report on Social Media Week puts me and Nigeria on the map
It’s very flattering that my name appears on the list of “influencers” who took part in the social media week events of last week. Synthesio has put together this report which is very interesting and shows some of the countries and cities which are head and shoulders above the rest…
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Marketing & Innovation
Yann Gourvennec15/02/2013
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Powerpoint: marketing’s main disease
Is the PowerPoint disease real? My recent post on the true nature of infographics has prompted me to resurface this classic piece by Giancarlo Livraghi, which used to be available on Visionarymarketing.com. Even though some references are a bit dated, nothing has fundamentally changed since then — except that the…
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digital marketing
Yann Gourvennec14/02/2013
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The true colour of brands and true nature of infographics
Thanks to my favourite stumble upon gimmick for finding new content and subjects, I discovered this very interesting piece of infographics about the true nature of brands according to their colour. I do not know what these graphics, beautifully crafted by the way, “[tell] about your business” as the headline…
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social media & social networks
Yann Gourvennec01/02/2013
The Good, the Bad and the Ugly about Facebook
Nope! Facebook will never be Yahooed! Let me explain why. This is my second contribution to the innovation generation blogs, an initiative sponsored by Alcatel. Here is my second piece entitled: Facebook, The Good, Bad and Ugly. No one knows exactly where the social network is going, but it’s certainly going…
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Web, Internet and the Economy
Yann Gourvennec29/01/2013
The love-hate relationship of Governments with Cyberspace
A few weeks ago I started contributing to the innovation generation blogs, an initiative sponsored by Alcatel. Here is my first piece entitled: Governments Ease Into Cyberspace. In October 2012 I took part in the Conference on Cyberspace, an event put together by the Hungarian government on behalf of the international…
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digital marketing
Yann Gourvennec04/12/2012
Yossi Vardi’s top tips for start-up owners at le Web 12
Start-up owners should take Yossi Vardi’s tips into account. Israeli entrepreneur and business leader Yossi Vardi came on stage at Le Web 12 in Paris today to deliver some of his tips. Unfortunately he was a bit rushed out and didn’t have time to finish his presentation. Here are the tips I…
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