Marketing & Innovation

Techies and marketers: a case of “Us and Them”

Are techies and marketers able to work as a team? I spotted that picture (or rather, my wife did, let’s be honest) posted by Physicisttv on their Facebook page last night and I couldn’t help sharing it with you on this blog. The fact is we could change the caption for almost any kind of job that you/others/we (change pronoun) don’t – quite – understand.

Techies and marketers: a case of “Us and Them”

Techies and marketers: a case of "Us and Them"
Techies and marketers: a case of “Us and Them”

Very often I have seen “business” people label their digital experts “geeks” while meaning “martians”. Even myself (roarrrrrring laughter!). Conversely, programmers see users as dummies (remember the intelligence chart in the Dilbert Principle in which Dilbert descibes end users as more stupid that hammers  and “silly putty”?!)
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 [in Dilbert Principle]

After all, I could well ask a bean counter to sit in that chair and I’d see him as a martian because I never understood what these guys were up to. A case of “us and them”… a bit like what’s happening with help desks …

Yann Gourvennec
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Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »
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