Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

Web, Internet and the Economy
Yann Gourvennec31/10/2013
The Man Who Wants To Teach The Web To The Whole World
There is a man in California, who wants to teach the Web to the whole world. November 2013, a very important event, named Web2connect is about to take place in Paris, France. Web2connect, as the name goes, is the place to be for all start-ups and Internet professionals in France…
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Content Marketing
Yann Gourvennec25/09/2013
Content marketing in UK and Europe: mind the Gap!
What is the status of content marketing in Europe compared to the UK? There has been questions in certain European countries with regard to how widespread the adoption of contact marketing on the continent could have been. Although undeniable progress has been made in the past few years over here…
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Digital technology
Yann Gourvennec05/09/2013
Infographic: Why passwords are a necessary evil
Passwords are ubiquitous. We all use them and despite the fact that we keep grumbling that they aren’t good enough, we still rely on them in order to protect our most precious information like bank account details, personal and electronic commerce details and such like. What I learned today while…
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Digital technology
Yann Gourvennec17/07/2013
Legal Copy of Microsoft Office With CloudOn
Let’s make the most of the summer with a bit of light reading and what I would call the application of the week: CloudOn. I have selected a number of applications which I find particularly good or changed my way of working, or of entertaining myself unless it’s both. This…
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digital Transformation
Yann Gourvennec15/07/2013
Marketforce Set to Improve European Shopping Experience
Shopping experience monitoring and mystery shoppers aren’t anything new; this marketing technique dates back from the 1940s. It was then used even before the term “marketing” had been coined. Yet, MarketForce, a US company with offices in Britain, and more recently in France and Spain, have begun to revolutionise the…
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digital marketing
Yann Gourvennec12/07/2013
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Sinek and the Golden Circle of innovation
Sinek and the golden circle of innovation Today’s selection is this motivational video by Simon Sinek, a master in the Art of captivating the audience while only teaching a single thing and demonstrating it several times in the course of the same recording session. I find the video as impressive…
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Digital technology
Yann Gourvennec24/05/2013
What innovation really means: the data center robotics example
Data Center robotics can help us understand innovation a little better. We’ve already asked this question many times. What is innovation? What does it mean to build/sell/buy something “new”. And inevitably, as we ask this question, we leave a door open to interpretation. “innovation is in the eye of the beholder”…
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Web, Internet and the Economy
Yann Gourvennec23/05/2013
Infographic: Understanding Credit how Card Numbers work
I tend to bitch about infographics every now and then, but sometimes you find something which is really valuable. Like the following diagram by Jess.net about how credit card numbers work. Obviously, it’s meant for you to understand the nomenclature and not actually crack the codes. Goes without saying. Legend:…
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Marketing & Innovation
Yann Gourvennec26/04/2013
Booz Allen Global Innovation study shows rising R&D investments
The global innovation report is a yearly report showing R&D spendings and Innovation Investments across different industries. For reference, I have included the 2009 results by industry and the 2011 version below. The sectors which invest in R&D do not differ much from one year to another. Although the report states…
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Marketing & Innovation
Yann Gourvennec13/03/2013
Techies and marketers: a case of “Us and Them”
Are techies and marketers able to work as a team? I spotted that picture (or rather, my wife did, let’s be honest) posted by Physicisttv on their Facebook page last night and I couldn’t help sharing it with you on this blog. The fact is we could change the caption…
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Marketing & Innovation
Yann Gourvennec07/03/2013
Crowdfunding: Sticknfind raises 1 million dollars via Indiegogo
No, you’re not deaming! The SticknFind startup raised closed to 1 million dollars on the Indiegogo crowdfunding platform. And The founders of SticknFind are no rookies either for they have been pioneers of Bluetooth products since 2003 and 2004 and they have been working for the automotive industry and have…
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Marketing & Innovation
Yann Gourvennec05/03/2013
These Norwegians Who BOOST Mobile Advertising
On my third day at Mobile World Congress in Barcelona, I stopped by the Boost communications booth in order to have a chat with some of the world’s trailblazers and innovators in the mobile marketing market. It’s true that mobile advertising is the next big thing, but not much has…
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