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digital marketing
B2B and social media: six success factors for businesses
When it comes to social media, working in B2B with subject matter experts (SMEs) might seem like a bit of a challenge. On the contrary, our view is that social media is particularly useful in B2B. Let’s find out why. B2B and social media: a love story Firstly, it is important to…
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digital Transformation
Digital transformation: one size fits all does not apply
What do a butterfly and the emission of water vapour have in common? At first sight nothing, except that both are the results of a transformation, the latter of a certain quantity of water, the former of a caterpillar. Nobody would usually compare both, since the nature of these transformations, the…
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Marketing & Innovation
B2B Sales: Forrester report predicts the end of salespeople
In this article, we discuss how different sectors such as banking and accounting were affected by the growth of digital transformation. We emphasise the impact digital transformation has on sales. The B2B sales sector was considered to some extent protected from the transformation wave. But it somehow appears to be…
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digital marketing
Adblocking: a cat-and-mouse game built on trust
Adblocking is a hot topic these days. A never ending cat and mouse game between advertisers and consumers in which ingenious developers are constantly finding new ways of avoiding or trying to avoid advertising pressure. What Adblocking is showing us too is a lack of trust on the part of…
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Digital technology
Interactive Intelligence conquers collaboration market from the cloud
The collaboration market and “unified communication space” is a weird space. It has been around for ages (I used to be in charge of that product line for Orange at the turn of the 21st century). Now a new player in that field is rising, and they are no newcomer.…
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digital marketing
Consumer trust: a matter of good customer experience
On Sunday September 20, 2015 I attended a brainstorming session in Prague, with a fine selection of experts with a stake in Online Dispute Resolution (ODR) and even the very man who coined the term, Ethan Katsh. Amongst these specialists* were also Doc Searls and his wife Joyce, promoters of…
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digital marketing
What Eli Khamarov teaches us about truth and the Internet
Eli Khamarov is a very smart person. Wherever you go on the Internet, you’re bound to find at least one of his quotes. One day I needed one to stress the need to always face the unexpected. A few clicks later, here pops up our friend Eli and one of…
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Marketing & Innovation
The impact of digital on the economy is low, Greg IP says
It is customary to say that we are living very innovative times, that the changes we are going through are huge, that our economy is fast-paced and innovative and that the impact of digital on the overall economy is portentous. When asked for evidence, technology pundits will always come up with…
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social media & social networks
Social Business, maturity and the driver's seat
As we are making preparations for our 2015 State of Social Business in France report with Hootsuite and Adetem (to be published in late August), I came across Ed Terpening’s Altimeter group report today. I am relaying this report per below. Here are a few findings together with my comments:…
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digital marketing
The Digital Bank of the Future is Already Here
Multichannel is buzzword de rigueur. Only outdone by Omnichannel. Today’s curation has taken me to a new post I wrote for Marketforce on their 2020 Customer Experience Portal. The Digital Bank of the Future is Already Here Don’t Talk About the Multichannel Bank of the Future – It’s Already Here…
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digital marketing
Computer Thefts: A Serious Problem In Need Of A Solution
Today’s selection is… This piece on the lifehacker site about the author was able to find his stolen laptop in no time using a piece of software called Prey. A few years ago I interviewed the founder of a Israeli-US company named Sticknfind and Jimmy Buchheim, the interviewee, was so positive…
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Content Marketing
Improving One's Presentation Skills in Just 15 minutes
Today’s selection is… This piece by Canadian entrepreneur and founder of Clarity Dan Martell, a marketplace for entrepreneurs who want to be in touch with investors. In this piece, Martell describes that you guys have been wasting your time working. You should have spent it “speaking” for this is the best…
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