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Content Marketing
Content Marketing Tips Based On Experience
Content Marketing is one of the easiest subjects on earth. You could learn it, or at least its principles, in a matter of minutes. Yet things aren't that simple
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Content Marketing
Questions You May (Still) Have About Content Marketing (1)
Content Marketing is new. It’s brand new. So declared a few pundits a couple of years ago and to an extent they are right. I can testify for this, I was already practicing it (aka inbound marketing as it is known today) 22 years ago. But as Lyman Bryson once…
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Marketing & Innovation
Fighting Infobesity With Chris Lewis [ Too Fast To Think ]
Infobesity is all around us and it’s killing creativity. So is, in a nutshell, what one coud say of Too fast to think, the latest book written by Chris Lewis. Chris is an ex-journalist, and the founder and CEO of one of the largest independent communications companies in the World (Lewis employs 700 people…
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digital marketing
Finding my way around the information superhighway – best wishes for 2017
Not many of you might remember the information superhighway. I do, this is how I found my way around business. From the information superhighway to Visionary Marketing From a business perspective, 2016 has been an eventful year, to say the least. In fact, the past few years have been very…
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Marketing & Innovation
Innovation Is About Keeping Our Options Open
4 visions of innovation with Censhare’s Dieter Reichert Innovation is on everyone’s lips except that what we see is hardly what we get. For innovation is, primarily, a matter of vision. Technology is nice and it travels fast, but what is it to us who can understand so little about…
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social media & social networks
5 Social Media Insights For Businesses In 2017 And Beyond
Here are my 5 Social Media Insights for the year ahead. In 2013 I recorded a video on behalf of Hootsuite in which I was introducing the concept of social mass media. Judging by the number of tweets and interactions we had on our post, I sense that we had…
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digital marketing
Social Selling at the heart of Facebook Marketplace
Welcome to the Internet : the land of Marketplaces ! We all know Amazon marketplace, Asos Marketplace, or many other platforms dedicated to peer-to-peer selling. For a lot of people, the Internet is the best place to sell products (new or vintage) to other people. It’s as easy as 1,2,3 ;…
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digital marketing
5 Ways to Use Content Marketing for Ecommerce Success
If you are looking to sell products online, whether that’s clothing, jewellery or anything else, content is important.Valuable, great content creates trust, builds your brand and helps you stand out from the crowd of other e-commerce stores. Content marketing can draw in prospects, it can convert these prospects into customers and…
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digital marketing
Middle management Versus digital transformation
Cecile Demailly, a consultant in organisational change within large companies, built a survey to better understand how middle management cope with digital transformation. The latter is a phenomenon that is touching all the industries. Yes, it brings changes. That’s why disruption is also a keyword that you might have came…
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digital marketing
Infographic about infographics
Digital marketers (and marketers in general) are very cleaver. They understand our behaviours, and make the best out of it. They do this in a very tricky way. It’s always interesting to look at that in terms of strategy and creativity. You might ask what this has to do with infographics?…
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digital marketing
Must businesses have a social media presence?
Some think that B2B and social media don’t mix. That is wrong: They perfectly do. It is very interesting to look at this aspect of social media presence. There are many questions that people ask themselves when it comes to B2B and social media. Must businesses have a social media presence?…
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digital marketing
Search Engines: when humans do a better job
What if search engines were operated by human beings? A few months ago, Michael Kohen, Co-founder and COO at Wonder visited our offices in Paris, all the way from New York. Yann Gourvennec discussed with him about search and its future: is search better when done through search engines such…
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