Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

Marketing & Innovation
Yann Gourvennec02/10/2018
Should we replace replace traditional advertising with ethical advertising?
Ethical advertising: does it appeal to you? I recently stumbled upon a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I could not believe what I saw. It is rare that I set my sights on CP but this one was…
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Content Marketing
Yann Gourvennec10/09/2018
B2B Content Marketing in the Age of Artificial Intelligence
Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content marketing, is intended to address customers’ “pain-points”. It is by discovering these “pain-points” and offering services and products that solve their customers’ issues that businesses will be able to fulfil…
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social media & social networks
Yann Gourvennec03/09/2018
Facebook Page Engagement Is Plummeting And This Is Good News
Facebook page Engagement is, according to the Buffer blog, plummeting. Yet, this is not necessarily bad news. Here is their story: Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts [Buffer Blog] What a year for Business Pages on Facebook!It sure feels like every time we as marketers…
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Marketing & Innovation
Yann Gourvennec27/08/2018
5 Levels of Community Marketing and Why Marketers Still Don’t Get It
Last year, I interviewed Bernard Cova , the author of a founding book on tribal marketing in the 1990s. Here he is again on the radar of marketers who are not afraid of new ideas and should prepare themselves to face the 5 levels of community marketing. I translated and adapted this…
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Marketing & Innovation
Yann Gourvennec23/08/2018
Social Selling: learning from worst practices
One can learn from social selling worst practices and God knows there are a few. Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one may just have to sit…
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CRM and CX
Yann Gourvennec27/07/2018
Is France World Champion for Sales?
Is France World Champion for Sales? France, world champion of sales? Give me a break… Here is a fun content marketing exercise I thought I’d like to offer my readers as a gift, just before closing this blog for the Summer season. CRM company Pipedrive’s content marketing manager shared this…
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digital marketing
Yann Gourvennec25/07/2018
Digital Transformation and Influencer Marketing
Digital Transformation is buzzword de rigueur. It’s also a very important part of today’s strategy for business as explained by Didier Bonnet who revisited his book Leading Digital with us in a recent interview. Today it’s my turn to share an interview I gave for Traackr, the leading influence management platform…
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Marketing & Innovation
Yann Gourvennec23/07/2018
A La Carte Internet Means No Internet
A La Carte Internet, does that mean anything to you? Is the free and open Internet a thing of the past? When I asked Benedetta to write a story up about Net neutrality, I was mostly thinking about a potential two-speed Internet. What she discovered when researching the subject was that very…
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digital marketing
Yann Gourvennec17/07/2018
The New 5 Ps of Marketing in The Digital Era
Product, Placement, Price, and Promotion were the 4 Ps that served as a base for marketing until now. But the prevalent Internet boom has caused these principles to change and evolve. Anne Launois , Head of Audencia Business School’s digital major, and Yann Gourvennec , Head of the Specialized Master of Digital Business Strategy…
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digital Transformation
Yann Gourvennec29/05/2018
Why should future managers invest in Data Science?
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving…
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digital marketing
Yann Gourvennec24/05/2018
How to Create a Solid Cyber Security Base for Your Business
Every business, regardless of its size, needs a cyber security strategy. In fact, cyber security should be a prime concern for everyone from individuals and small business owners to big business and government. Cyber-attacks, database breaches and other cyber security issues cost Australia more than $1 billion a year, a…
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digital marketing
Yann Gourvennec16/05/2018
The Practice of Health Analytics
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving…
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