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digital marketing
The New 5 Ps of Marketing in The Digital Era
Product, Placement, Price, and Promotion were the 4 Ps that served as a base for marketing until now. But the prevalent Internet boom has caused these principles to change and evolve. Anne Launois , Head of Audencia Business School’s digital major, and Yann Gourvennec , Head of the Specialized Master of Digital Business Strategy…
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digital Transformation
Why should future managers invest in Data Science?
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving…
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digital marketing
How to Create a Solid Cyber Security Base for Your Business
Every business, regardless of its size, needs a cyber security strategy. In fact, cyber security should be a prime concern for everyone from individuals and small business owners to big business and government. Cyber-attacks, database breaches and other cyber security issues cost Australia more than $1 billion a year, a…
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digital marketing
The Practice of Health Analytics
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving…
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digital marketing
Machines don’t take great decisions, people do
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving managerial decision-making. We live in a time…
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digital Transformation
Why should future managers invest in Data Science ?
Managers to be had better invest time in Data Science. The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series, we will explore the BAI’s unique value proposition around improving…
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digital marketing
3 Quick Ways to Improve Your WordPress SEO
Everyone wants to be in the top search results on Google. A lot of people also consider hiring an SEO expert, because they want fast and effective results. Lucy Davis, author at Top 10 website hosting explains in her article how to easily work on your SEO and get long…
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digital marketing
What are the top 5 Mobile Gaming apps
Gaming has always been an enormous industry, and with modern mobile gaming, there is no exception to that. Gaming has been a way of life for many, for decades. With the rise of mobile technology, it has only served to make gaming more accessible and possible anytime, anywhere. That’s why…
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digital marketing
Duplicate content, plagiarism, WOMM and automated blogging
Duplicate content is a recurring theme in content marketing. A few days ago I stumbled upon the following blog piece (down there at the bottom). Although it was written in 2015, most of its contents is still relevant today. Whoever is a Web author and enjoys some sort of visibility…
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digital marketing
Influencer Marketing in B2B (as in Back To Basics)
Influencer marketing is getting big, and in B2B too. Here and there, a lot of noise is made about instagram influencers and suchlike. With sponsored posts reaching a €2,000 pricetag in France and up to £75,000 in the UK, “influence” is becoming big business indeed. Even though some marketeers are…
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digital Transformation
Digital Training: My Advice to Executives In the Middle of a Career Move
Digital training? But what the hell is digital in the first place? Digital training in the information age seems pretty straightforward. And yet. The very definition of the digital domain is mind-boggling and fuzzy. Where does it start, where does it end? Also, choosing a digital training programme, like any…
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Marketing & Innovation
Let’s build content brands not branded content
Let’s stop building branded content, let’s start building content brands! he said. with Andrew Davis at iMedia Brand Summity in Biarritz
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