Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

digital Transformation
Yann Gourvennec07/06/2019
Too few CMOs are involved in digital transformation
I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds new light on the role of CMOs within the digital transformation endeavours of their organisations. Or lack thereof. As a…
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AI and Big Data
Yann Gourvennec04/06/2019
How to face the human challenges brought by AI? – Christian Clot
Facing the challenges of AI – Christian Clot Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme places on the planet. I saw his videos and testimonies and was much impressed. How you could get out of…
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digital Transformation
Yann Gourvennec23/05/2019
Digital Transformation Failure Is Not An Option
It is customary to say that failure is not an option, and the same goes for digital transformation. Much as I’d like it to be true, one has to admit that this is not what we observe in the field. Strangely enough, touting that you have succeeded with your digital…
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digital Transformation
Yann Gourvennec10/05/2019
Startups and Big Businesses: a love-hate relationship
Startups and big businesses, now there’s a topic that has been on the agenda for so long and even more so for the 5 to 6 years, that is to say since digital transformation has been buzzword de rigueur. So, who, if anyone, is really getting it right? Startups and Big Businesses:…
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digital Transformation
Yann Gourvennec18/04/2019
1
Digital Strategy Success: Think 10X And Nothing Else
Before you claim Digital Strategy Success, defining digital strategy is a must. It is strange that the terms we often use are also those which one understands the least or the ones which are the least well defined. We take them at face value, just because they are fashionable, we think…
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digital marketing
Yann Gourvennec03/04/2019
6 free digital strategy eBooks written by our students
Here is a little text I wrote some time ago in order to introduce a set of ebooks based on the work carried out by my students of the Advanced Master’s in Digital Business Business Strategy of Grenoble Ecole de Management. Digital Me Up was created five years ago. I…
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digital Transformation
Yann Gourvennec25/03/2019
2
Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
Data Science is on the agenda but what about Data Science Ethics? The twin motors of data and information technology are driving innovation forward in most every aspect of human enterprise. In a similar fashion, Data Science today profoundly influences how business is done in fields as diverse as the life…
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digital Transformation
Yann Gourvennec18/03/2019
How Tom Tom achieved its digital transformation with Big Data
Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content marketing perspective) in this area and I find it always more exciting, year after year. On March 12, I attended…
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Content Marketing
Yann Gourvennec04/12/2018
Digital Me Up: A students blog after two and a half years
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students blog- to teach content marketing to the students of the program. The idea was to ensure that the students learn…
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Web, Internet and the Economy
Yann Gourvennec29/11/2018
Overview of GDPR implementation and the advent of ePrivacy in Europe
GDPR may seem a bit heavy at the seams, but ePrivacy might complicate things even further. “You are certainly a little tired of hearing about GDPR,” announced Armand Heslot of the French data privacy watchdog (CNIL), during the opening of his keynote on GDPR at the Paris Data Marketing fair on November 20,…
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digital marketing
Yann Gourvennec26/11/2018
Social Media tools: the best tools are your eyes and your brains
In the series of missing social media tools, there’s one more addition: Twitter Counter. I mention here my friend and co-author Hervé Kabla, who on his blog Kablages wrote an article on the recent disappearance of Twitter Counter. Certainly, some of you are wondering what Twitter Counter was. The ‘dead social media tools society’ Twitter Counter…
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digital marketing
Yann Gourvennec05/11/2018
Why Your Business Should Move to the Hybrid Cloud
An increasing number of businesses are turning to hybrid cloud computing to solve their data management issues.Cloud computing is an umbrella term for multiple cloud services including cloud storage, backup and hosting while hybrid cloud technology manages processing as well as the relocation of processing across both public and private…
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