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AI and Big Data
AI : Europe Could Be Wiped Off The Map according to Cedric O
What is the state of AI in Europe seen from above? I attended the AI keynote of French secretary of State for digital Cedric O at the opening of the AI Paris 2019 conference, of which Visionary Marketing is a media partner. Thus, I listened carefully to his presentation, which covered…
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digital Transformation
Transformation — digital or not — is about jumping into the unknown.
Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s a very different kettle of fish. What is a transformation (digital or not)? It’s about jumping into the unknown In…
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digital marketing
BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list
On May 31, UK agency Browser Media Agency published a report about the top 100 digital marketing influencers in the world. I would be lying if I didn’t say that I’m quite happy to be part of this. Only four French digital marketing experts made it to the top. Visionary Marketing’s…
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Business in Sports
From serious games to Gaming as a Service for Education
Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video games for the business training marketplace. They are working in a number of areas including leadership and teamwork training. They…
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digital Transformation
Too few CMOs are involved in digital transformation
I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds new light on the role of CMOs within the digital transformation endeavours of their organisations. Or lack thereof. As a…
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AI and Big Data
How to face the human challenges brought by AI? – Christian Clot
Facing the challenges of AI – Christian Clot Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme places on the planet. I saw his videos and testimonies and was much impressed. How you could get out of…
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digital Transformation
Digital Transformation Failure Is Not An Option
It is customary to say that failure is not an option, and the same goes for digital transformation. Much as I’d like it to be true, one has to admit that this is not what we observe in the field. Strangely enough, touting that you have succeeded with your digital…
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digital Transformation
Startups and Big Businesses: a love-hate relationship
Startups and big businesses, now there’s a topic that has been on the agenda for so long and even more so for the 5 to 6 years, that is to say since digital transformation has been buzzword de rigueur. So, who, if anyone, is really getting it right? Startups and Big Businesses:…
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digital Transformation
Digital Strategy Success: Think 10X And Nothing Else
Before you claim Digital Strategy Success, defining digital strategy is a must. It is strange that the terms we often use are also those which one understands the least or the ones which are the least well defined. We take them at face value, just because they are fashionable, we think…
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digital marketing
6 free digital strategy eBooks written by our students
Here is a little text I wrote some time ago in order to introduce a set of ebooks based on the work carried out by my students of the Advanced Master’s in Digital Business Business Strategy of Grenoble Ecole de Management. Digital Me Up was created five years ago. I…
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digital Transformation
Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
Data Science is on the agenda but what about Data Science Ethics? The twin motors of data and information technology are driving innovation forward in most every aspect of human enterprise. In a similar fashion, Data Science today profoundly influences how business is done in fields as diverse as the life…
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digital Transformation
How Tom Tom achieved its digital transformation with Big Data
Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content marketing perspective) in this area and I find it always more exciting, year after year. On March 12, I attended…
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