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Content Marketing
What will be the future of content marketing for the years ahead?
What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than 80 different clients, mostly B2B, which is our speciality and preferably in the I.T. sector and telecoms. When I turned Visionary…
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Web, Internet and the Economy
World Wide Web: 5 scenarios for the future of the Internet and business
The future of the World Wide Web and that of Net neutrality are crucial issues for the future, not only of the Internet and business themselves but humanity at large. Digital sovereignty, jingoism and the once free Internet are now the context in which we are evolving, both from a business and…
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Web, Internet and the Economy
Contract for the Web: Should you endorse Tim Berners Lee’s contract?
Lately, Tim Berners-Lee (inventor of the Web in 1989, 30 years ago for those who lived on planet Mars at that time) announced the launch of a contract to “fix the Web”. Because according to him, “the Internet is broken” and it must be fixed. This Contract for the Web…
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Content Marketing
5 tips to spruce up your online content with images
Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post written in early 2020 for the Swedish online service Jumpstory, I deliver my 5 top tips to beef up your…
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Marketing & Innovation
Handwriting recognition gets a second wind with Nebo
Handwriting is one of the most effective technologies, according to late innovation genius Mark Weiser. The Nebo handwriting recognition app for note-taking has proven him right. It is available in many languages and sports a near 100% recognition rate. In this post, Visionary Marketing fully demonstrates the capability of the app…
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Content Marketing
A few thoughts regarding the future of content marketing beyond 2020
Here is a collection of random thoughts based on recent events related to the future of content marketing beyond 2020. I will soon add to this piece and publish new research on content marketing to populate my presentation, which was presented online on Aug 2020. A bunch of surveys on…
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Featured articles
True news on fake news: what it is about and how to make them
Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS News 10 years ago. The first piece in that list caught my attention as its topic sounds very up to date. It triggered more thoughts about how to make fake…
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CRM and CX
360-degree customer view: what it is and how it works
Customer service in continental Europe is often bad-mouthed. However, best practices in that area do exist. I interviewed Alexandre Oddos, COO at Vocalcom, a French-based worldwide vendor of customer relationships solutions, to understand the true meaning of a 360-degree customer view. What is it and how does it work, beyond…
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social media & social networks
Community Management needs to come of age … now!
This piece was written on behalf of Community Management Appreciation Day. Given the CMAD blog has since been withdrawn, I have reproduced its content on this page. As it happens, Community Management didn’t quite come of age in 2014. Far from that. As a consequence, republishing this post 6 1/2…
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social media & social networks
The future of LinkedIn and B2B social media by one of its pioneers
What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know what to do with it”, and so on. I must admit that I’m a bit befuddled with that kind of…
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Marketing & Innovation
6 steps to collaborative marketing success with consumers
Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do that? What is the methodology to achieve collaborative marketing success? I interviewed Valérie Pompilius, CEO and Matthieu Châtellier, Account Director…
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Web, Internet and the Economy
How can we make technology environmentally friendly?
How can we make technology more environmentally friendly? Technology is one of the most significant contributors to the deterioration of our environment. Imagine, its CO2 emissions have exceeded those of the aerospace industry. Simple acts such as sharing a viral video may seem inconsequential, but repeated millions of times this…
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