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social media & social networks
Community Management needs to come of age … now!
This piece was written on behalf of Community Management Appreciation Day. Given the CMAD blog has since been withdrawn, I have reproduced its content on this page. As it happens, Community Management didn’t quite come of age in 2014. Far from that. As a consequence, republishing this post 6 1/2…
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social media & social networks
The future of LinkedIn and B2B social media by one of its pioneers
What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know what to do with it”, and so on. I must admit that I’m a bit befuddled with that kind of…
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Marketing & Innovation
6 steps to collaborative marketing success with consumers
Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do that? What is the methodology to achieve collaborative marketing success? I interviewed Valérie Pompilius, CEO and Matthieu Châtellier, Account Director…
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Web, Internet and the Economy
How can we make technology environmentally friendly?
How can we make technology more environmentally friendly? Technology is one of the most significant contributors to the deterioration of our environment. Imagine, its CO2 emissions have exceeded those of the aerospace industry. Simple acts such as sharing a viral video may seem inconsequential, but repeated millions of times this…
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AI and Big Data
Is augmented intelligence the future of artificial intelligence?
Is augmented intelligence the future of artificial intelligence? Such is Luc Julia’s opinion, who invites us to forget about the hackneyed ‘artificial intelligence’ monicker, the origin of which he traces back to the 17th century. This was the gist of his speech at the 5th edition of the MaddyKeynote (an event organized…
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Marketing & Innovation
Emerging technologies, SPEED and the fourth industrial revolution
The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning of the 1990s. Thus it’s no wonder that I enjoyed interviewing Aleksander Poniewierski, the author of “Speed No Limits in…
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AI and Big Data
Open data European market: beyond maturity and towards consolidation
What is the state of open data in Europe? I wondered. To answer that question, I went to interview top open data expert, Jean-Marc Lazard, founder of Opendatasoft. Here are a few reflections derived from my reading of the state of play of European open data in 2019 published by the…
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Content Marketing
Natural Language Processing Transcription for Journalists
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I discovered it once while visiting my GP and realising that he was using Dragon NaturallySpeaking to dictate to this computer.…
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digital Transformation
57% of consumers feel threatened by chatbots. Who cares?
Chatbots are everywhere. Yet, consumers are nonplussed. In August 2019, Trustpilot conducted a survey where more than 1,800 French respondents were asked a series of multiple-choice questions with random response options. They used the Hotjar survey tool to conduct the survey. The questions were posted on Trustpilot’s French site, for anyone who…
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digital marketing
Internet Monitoring : Brands could do better
What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring evolved by interviewing my colleague Aurélien Blaha at Digimind‘s premises. In this interview, Aurélien has given me an account of…
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digital Transformation
Deep learning under Luc Julia's microscope – with AI Paris 2019
Deep Learning is a term that has been used many times in recent years since the rebirth of artificial intelligence. But what exactly is Deep Learning? How to dissociate Deep Learning from Machine Learning? And above all, what is the purpose of it? To find out, I asked Luc Julia,…
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Marketing & Innovation
VUI (Voice User Interface) role in apps redefined by emlyon study
I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month to claim that voice is going to replace other user interfaces and namely touch, Margherita Pagani’s AIM Centre of research…
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