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AI and Big Data
Is augmented intelligence the future of artificial intelligence?
Is augmented intelligence the future of artificial intelligence? Such is Luc Julia’s opinion, who invites us to forget about the hackneyed ‘artificial intelligence’ monicker, the origin of which he traces back to the 17th century. This was the gist of his speech at the 5th edition of the MaddyKeynote (an event organized…
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Marketing & Innovation
Emerging technologies, SPEED and the fourth industrial revolution
The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning of the 1990s. Thus it’s no wonder that I enjoyed interviewing Aleksander Poniewierski, the author of “Speed No Limits in…
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AI and Big Data
Open data European market: beyond maturity and towards consolidation
What is the state of open data in Europe? I wondered. To answer that question, I went to interview top open data expert, Jean-Marc Lazard, founder of Opendatasoft. Here are a few reflections derived from my reading of the state of play of European open data in 2019 published by the…
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Content Marketing
Natural Language Processing Transcription for Journalists
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I discovered it once while visiting my GP and realising that he was using Dragon NaturallySpeaking to dictate to this computer.…
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digital Transformation
57% of consumers feel threatened by chatbots. Who cares?
Chatbots are everywhere. Yet, consumers are nonplussed. In August 2019, Trustpilot conducted a survey where more than 1,800 French respondents were asked a series of multiple-choice questions with random response options. They used the Hotjar survey tool to conduct the survey. The questions were posted on Trustpilot’s French site, for anyone who…
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digital marketing
Internet Monitoring : Brands could do better
What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring evolved by interviewing my colleague Aurélien Blaha at Digimind‘s premises. In this interview, Aurélien has given me an account of…
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digital Transformation
Deep learning under Luc Julia's microscope – with AI Paris 2019
Deep Learning is a term that has been used many times in recent years since the rebirth of artificial intelligence. But what exactly is Deep Learning? How to dissociate Deep Learning from Machine Learning? And above all, what is the purpose of it? To find out, I asked Luc Julia,…
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Marketing & Innovation
VUI (Voice User Interface) role in apps redefined by emlyon study
I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month to claim that voice is going to replace other user interfaces and namely touch, Margherita Pagani’s AIM Centre of research…
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AI and Big Data
AI : Europe Could Be Wiped Off The Map according to Cedric O
What is the state of AI in Europe seen from above? I attended the AI keynote of French secretary of State for digital Cedric O at the opening of the AI Paris 2019 conference, of which Visionary Marketing is a media partner. Thus, I listened carefully to his presentation, which covered…
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digital Transformation
Transformation — digital or not — is about jumping into the unknown.
Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s a very different kettle of fish. What is a transformation (digital or not)? It’s about jumping into the unknown In…
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digital marketing
BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list
On May 31, UK agency Browser Media Agency published a report about the top 100 digital marketing influencers in the world. I would be lying if I didn’t say that I’m quite happy to be part of this. Only four French digital marketing experts made it to the top. Visionary Marketing’s…
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Business in Sports
From serious games to Gaming as a Service for Education
Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video games for the business training marketplace. They are working in a number of areas including leadership and teamwork training. They…
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