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digital Transformation
Leadership: a “digital” transformation should be called transformation
A “digital” transformation should just be called a transformation and it’s a question of leadership. Full stop. Such is the conclusion of my interview with my friend Minter Dial who talked to me from London about his new book, “You Lead, How Being Yourself Makes You a Better Leader”. In this…
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Content Marketing
Web content marketing strategies: 10 tips to stand out from the crowd
Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing directors now have to master content marketing strategies, it can’t be circumvented. However, content marketing is not new — it…
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b2b marketing & sales
B2B Complex sales: how to convince buyers in 2021
All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B buyers have changed and accordingly, how salespersons should work from now on to better perform. Complex sales: how to convince…
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e-commerce
New trends in product searches and the future of e-commerce
With the current pandemic, the digitisation of business has sped up considerably. Hence, I was asking myself questions about the future of e-commerce. To find out, I interviewed Rob Van Nuenen from Holland. Rob is the CEO and founder of Channable, an automated centralised ad management system operating in the e-commerce…
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social media & social networks
B2B social networks: imagination is the limit
When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional social networking begins and ends with LinkedIn. And sometimes, salespeople have this tendency to go overboard trying to harass as many people as they can. _”After all, it’s a sales…
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CRM and CX
Covid-19 threatening contact centres with extinction
Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres at all. A few weeks ago, I interviewed Adrian Benic, VP Products at Infobip, a telecommunications and IT company with a Worldwide…
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social media & social networks
How to prove the impact of influence marketing to your CEO?
Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their aims aren’t equivalent to yours. As is often the case in the field of communications and marketing, it is difficult…
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Web, Internet and the Economy
Business valuation: how much is a business worth and how to find out
How much is a business worth? It’s a pretty common question, yet answering it isn’t that straightforward. The reason why it’s an increasingly popular topic is that our workforce is ageing fast and many entrepreneurs are Gen X or even Boomers on the brink of retirement. COVID-19 isn’t making things easier for them,…
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digital marketing
Have search engines become useless? And Google, in particular
Have search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to ask a question which may seem counterintuitive but is, in my mind, crucial: What is the use of search engines…
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digital marketing
SXO: combining SEO and UX for a better online user experience
SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX, whose aim is to improve the online user experience. Ravana, a digital marketing strategy consultant, delivered a brief introduction to SXO in a quick interview I carried out barely a few weeks ago,…
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Marketing & Innovation
Video interviewing enhances market research
Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the CEO and Co-Founder of LivingLens who spoke to me from Liverpool. Carl talked to me about some of the innovative…
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Future of IT
3 challenges for digital workplace implementation in businesses
André Wei is one of Europe’s leading IT directors and the CTO of French lingerie manufacturer Chantelle. Earlier this year he described the challenges of Digital Workplace implementation within businesses at an IT conference I attended in Paris, one of the few before the dreaded lockdown and its consequences. The Coronavirus…
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