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digital marketing
Facebook’s new strategic move: 'Reactions' emojis
While Twitter struggles for its life, Facebook makes a big, smart, and strategic move, and strikes once again! The social media giant recently launched the new Reactions buttons that everyone has been babbling about these past few days. Facebook users can now choose one of six different reactions to a…
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digital marketing
About inbound marketing, translations and adaptations
Inbound marketing isn’t as easy as it may seem. We are currently working on a content marketing deal which involves writing content about “web to store” technology. Our text is written in English and has to be translated into Spanish and French. “Web to store” is what the French are calling it and the…
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digital marketing
The secret behind a good social media marketing strategy
A lot believe that having social media accounts and publishing promotional content will automatically drive their sales up, and make their business successful. Well, that’s not quite it. Today, social media is indeed a great tool to use for marketing. Businesses must be present on the different platforms, such as…
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digital marketing
Twitter: last breath or revival ?
Everyone on the Internet has been talking about Twitter’s premature death. A few months ago, I wrote an article on the global reach of Twitter ‘How far can your Twitter bird chirp?’ and today, about it’s decline. How did this happen? First, there was the elimination of the Twitter share…
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social media & social networks
Why social media will never be like mass media
A lot of people confuse social media for mass media. This piece aims at explaining how the two are clearly different, in terms of content, uniqueness, and audience, among other aspects. Why social media will never be like mass media “Social mass media” is an oxymoron I first coined the “social mass media” phrase in a Hootsuite…
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Content Marketing
Content marketing fundamentals for online success
A few days ago, I’ve had the chance to exchange and discuss with Sam Hurley about the fundamentals of content marketing. It was very interesting to get his point of view on this topic. Sam is a lateral-thinking digital marketer. He is the Head of Search Marketing at Midas Media…
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digital marketing
Facebook Fatigue – Are People Ditching Facebook?
Towards the end of 2015, I was delivering a lecture to students at the Grenoble School of Business about the state of social media in Europe when one of the students asked me about Facebook Fatigue. The question threw me a bit because, while I was aware of the phenomenon…
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digital marketing
Your digitally transformed shopping experience
The holiday season was the main inspiration for this article. There’s a common belief that physical stores are endangered because of the rise and popularity of online stores. There is a transformation in shopping habits and experience indeed: a digital transformation. Nevertheless, it is not the end for malls and traditional brick…
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digital marketing
3 ingredients to digital transformation
Wherever we look today, we come across two words: ‘Digital transformation’. In fact, it is a new hot topic, along with big data, and internet of things (IoT). On this blog, we already discussed the digital transformation of different industries. Some might wonder how these businesses reach this digital transformation…
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Digital technology
User behaviour deeply impacted by digital technology
Changes in user behaviour are happening now, due to the uptake in digital technology. David Shing, also known as Shingy, is a digital prophet. His job is to identify trends for brands, audiences and companies at large. He spoke at the SAS Forum 2015 which took place in Paris on…
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digital Transformation
Digital transformation of chartered accountants the Boiling Frog syndrome
Digital transformation for accountants or any other service industry reminds me of the so-called ‘boiling frog syndrome’. Recently, I delivered several presentations to the chartered accountants’ community in and around town. Digital transformation and the Boiling Frog syndrome This phenomenon mirrors the issues linked to change management in a large…
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Digital technology
The future of smart cities: do we really need them?
Smart cities are real but will we really need them in the future to solve the modern urban conundrum. On one hand, we can observe a huge increase in population and resource consumption and waste. On the other, nobody can fail to notice all the technological advances. This evolution in…
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