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social media & social networks
Is the term Community Management an oxymoron?
At CMAD 2015, a bunch of social media experts from America, Australia, UK and France debated the issue of community management: “What is a community and how can we nurture it” was the title of this debate.
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social media & social networks
Community marketing: what is a community and how to nurture it
Community marketing: What is (really) a community? What brands have some and what don’t? I have been involved in community management from day one and I can pride myself on training a great number of Community Managers from the very early days of social media, that is to say when…
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Web, Internet and the Economy
The *real* Internet of Things Isn’t The One You Think
The Internet of things is, in my honest to God opinion, a very weird topic. First and foremost, it’s as old a theme as the Internet itself. I first started to hear about connected fridges in 1996, even though it never quite happened[1] and the subject has re-emerged a few…
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digital marketing
ECommerce: a Dire Need of Online Dispute Resolution
The world of eCommerce is in dire need of Online Dispute Resolution (ODR). These are my minutes from the discussions amongst the members of the private Youstice* meeting which took place in Prague on October 18-19, 2014 at the Aria hotel, right in the centre of the Czech capital, and barely…
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digital marketing
Rule of three: More Competition Leads to Less Competition
today’s selection is a (very old post) dated 2006, taken from this very blog … More Competition Leads to Less Competition (rule of three) … in which I was commenting on a book entitled “the rule of three”. I realise that this analysis is still – or maybe more than…
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Marketing & Innovation
Taking the Wraps off Product Packaging
A selection of creative product packaging with some very good and very innovative ideas. I have found out that just before going on vacation, rather than write yet another piece about the future of marketing or innovation, we browed the Web a bit in the search for ideas. That’s how…
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digital marketing
Thought for the Day in Earnest
Thought for the day “To live is not to learn but to apply” said Ernest Legouvé, a French dramatist, and co-author of Adrienne Lecouvreur. A motto I could have made my own and actually did. May Ernest be with you.
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digital marketing
Vendor Relationship Management (VRM) Is The New CRM
What if VRM were the new CRM? The concept of vendor relationship management isn’t quite new. It’s been around for at least four years as far as I can remember from my earlier work on the subject at the end of 2010. At the outset, I must admit the concept…
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digital marketing
6th Webit Congress 2014: a viral marketing campaign worthy of note
The 6th Webit congress will take place in Istanbul on Oct 1-2, 2014. The congress launched an initiative which I found very interesting from a viral marketing point of view and I wished to tip my hat to them as well as make a bit of publicity for my application. After all, one should…
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social media & social networks
Global Social Media Event (Live at 4:00 pm CET) #SMDay
On June 24, visionary marketing will take part in a social media day hangout with Mashable and my community manager (US). The subject will be that of the global Web. There is a great deal to say about the social Web being global. Think about it: in Twitter, you are…
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Adobe marketing
Reinventing Marketing at Adobe Summit 2014
The first presentation I attended at Adobe summit 2014 in London today was the morning keynote and it’s so packed with information that I still wonder, while I’m writing these lines, how I can summarise so much information. Here is my account of this morning’s keynote in which Adobe delivered…
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digital marketing
Web design and user experience: simple is beautiful
I am sick and tired of hearing people focus on web design when they should be focusing on user experience and content. User experience and content aren’t about html5 (let alone Flash! Heaven forbid…) but about optimising quality, interest, readability and click-throughs. Web design and user experience: simple is beautiful…
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