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digital marketing
Rule of three: More Competition Leads to Less Competition
today’s selection is a (very old post) dated 2006, taken from this very blog … More Competition Leads to Less Competition (rule of three) … in which I was commenting on a book entitled “the rule of three”. I realise that this analysis is still – or maybe more than…
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Marketing & Innovation
Taking the Wraps off Product Packaging
A selection of creative product packaging with some very good and very innovative ideas. I have found out that just before going on vacation, rather than write yet another piece about the future of marketing or innovation, we browed the Web a bit in the search for ideas. That’s how…
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digital marketing
Thought for the Day in Earnest
Thought for the day “To live is not to learn but to apply” said Ernest Legouvé, a French dramatist, and co-author of Adrienne Lecouvreur. A motto I could have made my own and actually did. May Ernest be with you.
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digital marketing
Vendor Relationship Management (VRM) Is The New CRM
What if VRM were the new CRM? The concept of vendor relationship management isn’t quite new. It’s been around for at least four years as far as I can remember from my earlier work on the subject at the end of 2010. At the outset, I must admit the concept…
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digital marketing
6th Webit Congress 2014: a viral marketing campaign worthy of note
The 6th Webit congress will take place in Istanbul on Oct 1-2, 2014. The congress launched an initiative which I found very interesting from a viral marketing point of view and I wished to tip my hat to them as well as make a bit of publicity for my application. After all, one should…
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social media & social networks
Global Social Media Event (Live at 4:00 pm CET) #SMDay
On June 24, visionary marketing will take part in a social media day hangout with Mashable and my community manager (US). The subject will be that of the global Web. There is a great deal to say about the social Web being global. Think about it: in Twitter, you are…
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Adobe marketing
Reinventing Marketing at Adobe Summit 2014
The first presentation I attended at Adobe summit 2014 in London today was the morning keynote and it’s so packed with information that I still wonder, while I’m writing these lines, how I can summarise so much information. Here is my account of this morning’s keynote in which Adobe delivered…
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digital marketing
Web design and user experience: simple is beautiful
I am sick and tired of hearing people focus on web design when they should be focusing on user experience and content. User experience and content aren’t about html5 (let alone Flash! Heaven forbid…) but about optimising quality, interest, readability and click-throughs. Web design and user experience: simple is beautiful…
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social media & social networks
Brands on Social Media: Start With Strategy, Not Listening
On Social Media, brands should start with strategy, not social media listening Lahaix declares. Today’s selection is my friend Dominique Lahaix’s piece on Ecairn’s blog. Ecairn is a leading social media influence measurement and management tool, primarily aimed at gauging influence and building networks of bloggers in a co-creation spirit.…
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social media & social networks
Email: is it a necessary or unnecessary evil? – with Luis Suarez
I have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was able to reach out to Luis and send him, ironically, my questions via email. That’s my point precisely. Email is…
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digital marketing
Is Marketing Automation A New Marketing El Dorado?
Judging by the numbers delivered in this Salesforce Slideshare presentation, I would tend to say “yes”. Judging by the response I’m getting from my clients, I’d say “definitely yes”. There is this realisation by companies that nurturing visitors, leads and clients can lead to something. Marketing Automation adoption on the…
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social media & social networks
Social media adoption: Europe Seen from down under (1000heads' @JoanneJacobs)
We, in Europe, see ourselves as whingers (Britons are supposedly nicknamed “whingeing poms” by Australians) and on both sides of the Channel, one keeps hearing complaints about this and that and the other. Yet, seen from down under I realised that our image and potential is probably a lot better…
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