Marketing & Innovation

Taking the Wraps off Product Packaging

A selection of creative product packaging with some very good and very innovative ideas. I have found out that just before going on vacation, rather than write yet another piece about the future of marketing or innovation, we browed the Web a bit in the search for ideas. That’s how I came across this photo mag list of “30 of the most creative and innovative product design you have ever seen“. Here are some other musings taken from my reading of that pretty good list of creative ideas.

Taking the Wraps off Product Packaging

Taking the Wraps off Product Packaging
Taking the Wraps off Product Packaging

Innovation is not only in the product: one can have a very trivial product like butter (photo) for instance and using innovative packaging change the customer experience; in essence, the same recipe could be applied to high-tech as well. You can very well take an ordinary online service and turn it into a superior customer experience through the way that it is packaged.

Let’s take an example with the now-defunct Posterous service, unfortunately bought and killed by Twitter. These guys were offering superior user experience through their innovative way of opening an account: with Posterous, you didn’t need to open an account at all.

All you needed to do was to type a new URL (or send an email to a Posterous email address), and that would generate your account by default. You were then led to linking that account to an existing social media account and hey presto! you had bypassed the signup process entirely.

Some of these ideas are very innovative but also very impractical: One of the lessons I derived from the reading of that piece, is that sometimes innovation can defeat is its own object.

If we take this salami CD thing, I’m probably very thick but I still haven’t figured out whether it was a CD with a salami shape, or a piece of salami shaped like a CD. Okay, I must be lacking a sense of humour completely.

Taking the Wraps off Product Packaging

  • In some cases (Kleenex boxes), they have even managed to turn the product into a whole experience which makes you feel like collecting even the most trivial products like tissues. If you collect all the boxes then you will be able to rebuild the entire fruit. I found that extremely inventive and clever.

creative package design, innovative packaging ideas2
Here are some of my musings, I’m sure they are thousands of new ideas you can pick up from those beautiful and innovative photos. Enjoy!

30 of The Most Creative and Innovative Product Design You Have Ever Seen

When it comes to product design, the packaging of the product plays a very important role. A beautiful and creative product design greatly influences our decision while choosing one product over another. You may agree that several times you purchase a useless product because it was designed beautifully. So a product design not only serves the purpose of informing the customers, but it should also appeal to your target market and impress the customer with its creativity and design. Below is our selection of 30 creative and innovative product packaging designs that will inspire you!

Yann Gourvennec
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Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »

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