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social media & social networks
My tips to businesses for crisis management through social media
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 3 of 6 Can you give us 5 tips as to how company can manage a crisis through social media? In…
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social media & social networks
My tips for social media management in Romania (2/5)
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 2 of 6 Give us 5 tips for a Romanian company (a corporation, and medium-size company) to build brand awareness with…
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social media & social networks
My tips for social media management in Romania and elsewhere (1/5)
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 1 of 6
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Marketing & Innovation
iZettle turns iPhones into Point of Sales payment terminals
On June 28th, 2012, just before I spoke at the marketforce future of cards and payments conference in London, I was lucky enough to attend Jacob de Geer’s presentation on iZettle, a POS payment terminals solution. De Geer started his career by being the first employee of Tradedoubler as its…
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social media & social networks
Intuit: the social media manager who found his job with social media
Intuit is a company offering business financial solutions for small businesses. It has been awarded great distinctions including the great place to work award by Fortune. This presentation was delivered by Björn Ühss, global social media manager at Intuit. It was about the changing landscape and mindset of Social Media:
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social media & social networks
SAP: convincing the CFO that B2B social media can be a benefit
Last week I had the chance to bump into Sarah Goodall from SAP; I was very pleased to see her at the usefulsocialmedia conference in London one year after being acquainted with her at a marketing conference in London. Sarah is one of our best social media practitioners in the…
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social media & social networks
Social media war: Twitter bans sharing on LinkedIn profiles
Below is an email I received this very morning. Twitter has just changed its strategy – according to the issuer – and LinkedIn, as a result, will no longer be able to relay your tweets automatically. This is a new battle between the warring factions of social media platforms and…
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digital marketing
UK payment fraud: NFA says the devil is in your details!
Stephen Harrison (photo), Chief Executive , Nation Fraud Authority (NFA) delivered a presentation on June 28 regarding the importance of fraud in advanced payment methods in the UK at the marketforce future of cards & payments conference: the National Fraud Authority was set up by a response to fraud by…
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social media & social networks
Useful Social Media: What social media tool for what message?
I didn't do any more reporting from the usefulsocialmedia conference yesterday as I was involved in the moderation of a number of panel sessions and I had my presentation in the evening. Talking of which, here it is, all available on slideshare.net/orange, under a creative commons licence. In that presentation,…
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social media & social networks
How Manchester City is using social media to stir passion
Richard Ayers (a former BBC journalist) has worked for Manchester City and BFI (British Film Industry) recently and he has shared his experience running social media for both of these organisations at the usefulsocialmedia conference today. BFI has been around for 100 years and is behind each and every film.…
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social media & social networks
A few takeaways from the UK JustEat takeaway online service
Tess Tucker is head of digital marketing for JustEat. JustEat is an aggregator of local takeaways. Just go to justeat.co.uk. The company is originally from Denmark (founded in 2001) and has just over 12,000 (1/3 of the total) restaurants in the UK. A few takeaways from JustEat takeaway online service…
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social media & social networks
SAS doesn’t need to buy followers, it knows how to attract customers
The second usefulsocialmedia presentation this afternoon was presented by Christian Kamhaug from Scandinavian airline SAS. Scandinavians are known for flying a lot for business. And Scandinavians have 5 weeks holidays so they fly a lot for leisure too; also because Summers are wet and cold in Scandinavia and they want…
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