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Web, Internet and the Economy
Chinese Internet: the global battle has begun
The Chinese Internet is now conquering the world. In a previous series, Alban Fournier, a young French professional who fell in love with Asia warned us that China was the next worldwide International giant in the making. In this piece, he is expatiating on this previous report and delving into…
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Marketing & Innovation
Byron Sharp: debunking the myths of marketing “How Brands Grow”
Marketing myths are numerous. They are like religious beliefs, they spread and converts repeat them without trying to question their relevance. Once in a while, a business book appears which changes your perception of things forever. Such business books are inspirational (Crossing the chasm in 1992 for instance), some are…
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social media & social networks
Evidence on engagement rates on facebook shows little interaction
Just before I post a 2 part piece on Byron Sharp's "brand that grow" marketing opus, here is a link he added on his blog to a facebook "fan" survey which shows that engagement rates are extrelmely small; a conclusion I've already made a number of times, underlying the "cyberbabble"…
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social media & social networks
The end of social media … as we knew it (Pre Commerce contribution)
Today's selection is ... My 2 cents on the future of Social Media for enterprises after 5 years of field practice as Director of Digital Media at Orange Business Services and - more recently - the Orange group. All of this courtesy of Bob Pearson on the Pre Commerce blog.…
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social media & social networks
Social Media Dashboard: Dec. 2011 version and Analysis
What’s in a social media dashboard? A few months ago, towards the end of 2011, as I delivered a pitch on social media ROI/ROE at the iStrategy conference in Amsterdam, I asked my team at Orange to put a social media dashboard together, one that would be monthly, more appealing…
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digital marketing
42 tweetable marketing truths you should know about
Pamela Vaughan's highly enjoyable "truth vs. myth" tweettable piece on Marketing at Hubspot. Enjoyable for sure, but you should take these numbers with a pinch of salt. Much as I believe in the power of social media, my field experience has shown that Facebook is not a catch-all tool for…
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b2b marketing & sales
LinkedIn is adding 2 new users every second says LinkedIn Head
LinkedIn is aiming at keeping its users happy. In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social media behemoth which launched in 2003 and has only – even though only in this case is very relative –…
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social media & social networks
5 Top tips for organising social media teams in large organisations
This is the session synopsis of my keynote presentation at Figaro Digital in London on November 23, 2011. I only used a few slides which I will provide later on. In this presentation I gave my tips for organising social media teams in large organisations, based on my current experience…
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Marketing & Innovation
Despite appearances, red tape is good for business!
Red tape is good for business! So I read in an article published in the “briefing” section of Time magazine dated November 14, 2011 (“The Deregulation Myth: Ignore the rhetoric, nations with more rules grow faster). In this article, Time magazine have produced their own info-graphic from data taken from the World…
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Digital technology
API jungle: What brands should do with this surfeit of APIs
As I started writing this article at the beginning of October 2011 , the http://www.programmableweb.com/[1] web site indicated on its home page that it has identified 4007 APIs and 6175 mash-ups on a global footprint: At the moment you are reading this piece on the Visionary Marketing, I am certain…
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Web, Internet and the Economy
Jimmy Wales Describes What Wikipedia is Really About
On October 26, I attended the IStrategy conference, which took place in Amsterdam. I was there to deliver a keynote on social media are ROI/ROE. Still, I must confess I also attended the conference to listen to Jimmy Wales who gave us an overview of his celebrated online encyclopaedia: Wikipedia.…
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digital marketing
iStrategy Amsterdam: measuring ROI/ROE in Social Media initiatives
Measuring ROI/ROE in Social Media initiatives isn’t easy. As announced in a previous post, I was keynoting at the iStrategy conference in Amsterdam on Oct. 26. On top of the short video clip which I have recorded with my team in order to introduce the keynote, I have also prepared a fully-fledged slidecast…
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