What’s in a successful B2B social media strategy? Business brands using social media are starting to see the benefits. But are there any best practices they can use? Guessing that the average business person may not know where to start, George…
There is one topic which tops the list from a digital marketing point of view and it’s Search Engine Optimisation (aka SEO). It is indeed one of the most important levers for bringing traffic to a site. I can barely think of…
Web ethics are vital for this industry. There are still people who doubt that Marketing accountability is a must. Golden rules for 2.0 including disclosure, transparency and openness are not ( repeat not) an option. For those people, here is the living…
Social Media conversations are of paramount importance. Bob Pearson, has just been appointed President of the newly rebranded Social Media Business Council (*) after a successful stint as Vice President, Communities and Conversations at Dell. Bob has been kind enough…
Of course, we knew already about it, but it’s been made public only recently that the late Blog Council has changed its name to Social Media Business Council (aka SMBC). We are very pleased to be able to relay that…
How do you create valuable Internet Content? After a decade and a half of evangelisation by the likes of Seth Godin (re his book entitled: Permission Marketing) and those who followed in his footsteps, Marketers are now finally waking up…
We have already covered the subject of 3D avatars aka IVA's (Intelligent Virtual Agents) for business on this blog.
Motion Portrait in Japan is taking this one step further with the ability to turn a 2D picture into a fully-fledged 3D intelligent animation.
The second blogwell social media presentation at Blogwell #3 which took place on April 29 in NYC, was that of Molly Schonthal from Nokia, who is in charge of social media for the Finnish cell phone manufacturer in the US,…
Are they any good reasons why you should hate social media? This is the unabridged version of my article published at CBS news. In a previous article about social media, we have described the 8 reasons why managers love social media and…
Why do businesses love social media? I have come across many executives from various countries and diverse backgrounds, and it seems that they fall in either of 2 categories: those who love and those who hate Social Media (née Web…
Managing one's online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one's facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across quite a few counter examples). Many chances are that the person with whom you are about to have an appointment has just gone straight to ’Google’ your name on the Internet. This is what is called online reputation (or online identity) management (abbreviated ORM), that is to say your image as it is showing online through Internet and social media exposure.
When innovating wrong questions are the right questions. On March 4th, 2009, I was able to meet and have breakfast with, at last, and after a few missed opportunities, Alain Thys in Paris. Alain is one of the partners of…
