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social media & social networks
Blogwell #3 social media presentation by Nokia’s Molly Schonthal
The second blogwell social media presentation at Blogwell #3 which took place on April 29 in NYC, was that of Molly Schonthal from Nokia, who is in charge of social media for the Finnish cell phone manufacturer in the US, and also one of our representatives of the blog Council.…
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social media & social networks
7 reasons why the business world hates social media
Are they any good reasons why you should hate social media? This is the unabridged version of my article published at CBS news. In a previous article about social media, we have described the 8 reasons why managers love social media and we have also debunked a few commonplace myths. In this…
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social media & social networks
8 reasons businesses love Social Media, for good or not so good reason
Why do businesses love social media? I have come across many executives from various countries and diverse backgrounds, and it seems that they fall in either of 2 categories: those who love and those who hate Social Media (née Web 2.0). To many a big logo, social media is fascinating…
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Web, Internet and the Economy
8 Tools For Online Reputation Management (ORM)
Managing one's online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one's facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across…
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Content Marketing
When innovating wrong questions are the right questions
When innovating wrong questions are the right questions. On March 4th, 2009, I was able to meet and have breakfast with, at last, and after a few missed opportunities, Alain Thys in Paris. Alain is one of the partners of futurelab, a consultancy based in Belgium (of which he originates)…
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digital marketing
Economic downturn shouldn’t deter job seekers bnet expert says
Catherine Hearn – a seasoned expert at Heidrick & Struggles, an exec search company, and a Bnet columnist, has this interesting story on Bnet about job seeking in the current downturn. And I think she has a very valid point. After all, if an executive search is saying that there are…
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social media & social networks
Looking at Social Media beyond the Blogging ROI issue
The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called "big logos". Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly). The council…
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digital marketing
investing in innovation in times of crisis
Business week has a very brief story - relayed by innovation tools on their site - on why businesses should go on investing in innovation. Atkins argues that companies have to go on investing in innovation in order to dominate in the next decade. He is right, but unfortunately doesn't…
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Web, Internet and the Economy
Is your business in need of a Chief Strategy Officer (CSO)?
Corporate strategy is the responsibility of the Board and mainly of the Chief Executive Officer (CEO) who must, among other things, imprint her vision on the organisation and define the strategy. She must build the DNA of the company and indicate in which course she wants to take it. This…
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social media & social networks
Internet Information glut: a case of pearls before swine
Poor is the substance, alas! and yet I've read all the books(1) was Stephane Mallarme's introduction to "Brise Marine" a cryptic yet exalted poem in which the author was venting his Baudelairian 'spleen' (i.e. in its archaic sense something like the modern 'blues' or existential malaise - Merriam & Websters…
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Coworking
Blog Council: Here are a few trustworthy corporate blogs
Corporate blogging isn't easy... And Forrester analyst Josh Bernoff published an interesting report about why people don't trust most company blogs. In fact, looking closer at Josh's comments, it's not corportae blogs but corporate speak that clients don't trust.
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digital marketing
Video is the medium of the future Cisco Social Media expert says
John Earnhardt from Cisco at BlogwellIn this article we'll describe the take aways from John Earnhardt's presentation at BlogWell (http://www.gaspedal.com/blogwell) about the development of Corporate WebTVs and Vlogging and I will also establish a comparison - in part two of this post - with our own experience on the launch…
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