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Social Media
Social Media conversations are the primary goal for marketers
Social Media conversations are of paramount importance. Bob Pearson, has just been appointed President of the newly rebranded Social Media Business Council (*) after a successful stint as Vice President, Communities and Conversations at Dell. Bob has been kind enough to agree to answer our few questions on behalf of…
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Social Media
Blog Council is dead, long live Social Media Business Council!
Of course, we knew already about it, but it’s been made public only recently that the late Blog Council has changed its name to Social Media Business Council (aka SMBC). We are very pleased to be able to relay that information (note: I am a proud member of SMBC) and…
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Content Marketing
Six-steps to valuable Internet content
How do you create valuable Internet Content? After a decade and a half of evangelisation by the likes of Seth Godin (re his book entitled: Permission Marketing) and those who followed in his footsteps, Marketers are now finally waking up to the idea that pre-formatted communications aren’t the right way…
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Marketing & Innovation
near real-life 3D avatars: killer application or virtual scarecrow?
We have already covered the subject of 3D avatars aka IVA's (Intelligent Virtual Agents) for business on this blog. Motion Portrait in Japan is taking this one step further with the ability to turn a 2D picture into a fully-fledged 3D intelligent animation.
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Social Media
Blogwell #3 social media presentation by Nokia’s Molly Schonthal
The second blogwell social media presentation at Blogwell #3 which took place on April 29 in NYC, was that of Molly Schonthal from Nokia, who is in charge of social media for the Finnish cell phone manufacturer in the US, and also one of our representatives of the blog Council.…
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Social Media
7 reasons why the business world hates social media
Are they any good reasons why you should hate social media? This is the unabridged version of my article published at CBS news. In a previous article about social media, we have described the 8 reasons why managers love social media and we have also debunked a few commonplace myths. In this…
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Social Media
8 reasons businesses love Social Media, for good or not so good reason
Why do businesses love social media? I have come across many executives from various countries and diverse backgrounds, and it seems that they fall in either of 2 categories: those who love and those who hate Social Media (née Web 2.0). To many a big logo, social media is fascinating…
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Web, Internet and the Economy
8 Tools For Online Reputation Management (ORM)
Managing one's online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one's facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across…
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Content Marketing
When innovating wrong questions are the right questions
When innovating wrong questions are the right questions. On March 4th, 2009, I was able to meet and have breakfast with, at last, and after a few missed opportunities, Alain Thys in Paris. Alain is one of the partners of futurelab, a consultancy based in Belgium (of which he originates)…
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digital marketing
Economic downturn shouldn’t deter job seekers bnet expert says
Catherine Hearn – a seasoned expert at Heidrick & Struggles, an exec search company, and a Bnet columnist, has this interesting story on Bnet about job seeking in the current downturn. And I think she has a very valid point. After all, if an executive search is saying that there are…
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Social Media
Looking at Social Media beyond the Blogging ROI issue
The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called "big logos". Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly). The council…
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digital marketing
investing in innovation in times of crisis
Business week has a very brief story - relayed by innovation tools on their site - on why businesses should go on investing in innovation. Atkins argues that companies have to go on investing in innovation in order to dominate in the next decade. He is right, but unfortunately doesn't…
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