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social media & social networks
CSF in successful enterprise social media implementation
What are the key success factors in a successful enterprise social media implementation. Futurity media‘s Stewart Baines has posted a few interesting questions on his blog. My answers are long-winded, but I think there are rightfully so. This is a difficult subject, and writing short yet sensible answers would be a…
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digital Transformation
Increasing brand advocacy with Social Media
On Nov 10th, 2009 I was in Atlanta presenting at Blogwell on behalf of Orange Business Services, presenting our social media strategy and explaining how, why and what we did online to increase our brand advocacy. Increasing brand advocacy with Social Media According to the influencermarketinghub, Brand advocacy is the…
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social media & social networks
My top 10 tips for social media implementation within businesses
As Andy Sernovitz is keen on putting it, setting up a blog for oneself is easy, social media implementation for a business is a different kettle of fish. Once upon a time, I was contacted by a marketing representative of a large European company who was showing interest in some of…
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social media & social networks
My 10 top tips for Social Media success in businesses in 2010
Here are my 10 top tips for Social Media success in businesses in 2010. 2010 will be year 6 of the Social Media era (née Web 2.0). Needless to say that 6 years is a long time in the Internet business world. My 10 top tips for Social Media success in…
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social media & social networks
Creating and embracing a social media culture (ConAgra Foods)
Social media culture is a crucial aspect of social media implementation. Last month, on Nov 10, 2009, the 7th blogwell session took place in sunny Atlanta, Ga. (this is meant to be a joke for I have been twice to Atlanta so far and have seen a lot of rain…
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social media & social networks
Chip Conley’s Burning Man story or the dark side of social media
There is a dark side of social media. This is a critical look at the Chip Conley story previously published on Bnet. For those who haven’t read the story yet, Chip Conley is the founder and owner of the Joie de Vivre hotel chain and was criticised for posting suggestive…
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Web, Internet and the Economy
How teenagers – and adults – consume media – a critical look
The Morgan Stanley report entitled “media and the Internet, how teenagers consume media” is one of the most striking examples of instant information circulation on a global scale. Matthew Robson — a 15-year-old trainee who was asked to put together a report on how his peers were using the media…
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social media & social networks
Selling Corporate Blogging To Your Boss? Don’t Mention ROI!
One is often told that getting the buy-in for a Social Media blogging initiative requires some solid ROI calculation. One would have to weigh the pros and cons, how much it costs, try and evaluate the effort which is required, measure it and translate it into pounds, shillings and pence.…
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Content Marketing
Why is Joe Bloggs still puzzled over blogs and bloggers?
Are blogs and bloggers still a puzzle for the man in the street? The question stunned me I must admit. While walking down the aisle of the yearly event of the Confederation of French Industry Medef – equivalent to CBI – I was getting ready for a session of liveblogging in…
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social media & social networks
Our 5 top tips for a successful b2b Social Media strategy
What’s in a successful B2B social media strategy? Business brands using social media are starting to see the benefits. But are there any best practices they can use? Guessing that the average business person may not know where to start, George Krautzel and Bill Conn from online agency Toolbox.com have issued a whitepaper on that…
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digital marketing
Search Engine Optimisation survival guide
There is one topic which tops the list from a digital marketing point of view and it’s Search Engine Optimisation (aka SEO). It is indeed one of the most important levers for bringing traffic to a site. I can barely think of a Marketing manager I have bumped into in the past…
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social media & social networks
web 2.0 ethics enforced by New York City Attorney General
Web ethics are vital for this industry. There are still people who doubt that Marketing accountability is a must. Golden rules for 2.0 including disclosure, transparency and openness are not ( repeat not) an option. For those people, here is the living proof that posting fake positive comments (a practice known as…
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