digital Transformation

Helping employees better perform should be the focus of managers

Helping employees better perform should be the focus of managers. Despite the fact that his flight was not able to take him further than New York and let alone Munich, Fons Trompenars was brought live from New York by Orange thanks to its network of telepresence rooms.

Helping employees better perform should be the focus of managers

Helping people to perform better should be the focus of managers
Helping employees to perform better should be the focus of managers Tompenars stated

His presentation was about “managing people in a fast changing world”
Shareholder value was established at the cost of other values, Fons Trompenaars said, and all values established at the expense of other values are doomed to failure.

The essence of a value is how you can “integrate opposites”, mostly in a world which is multicultural (60% of people below 25 years of age living in Amsterdam he said have non Dutch parents).

The real question he added not “how can I perform better” but “what can I do to help you perform better”. The real question he added is “why did we forget about serving people in business” and business literature.

Great leaders show passion and control, it’s not bi polar like in the Myers Briggs example he said. We don’t need “balance” he said, this is bi-polar too. What we need is integration instead.

Do we need to globalise/standardise or customise?

What we need to do in a global world is build unique offers from “standardised building blocks” he added. Speed comes with hindsight he said (“recul” in French) quoting John Cleese with whom he worked a few years ago. This isn’t self excluding.

And he concluded with a lot of humour at the end of his presentation by saying “we don’t need questions because I’m usually very clear in my messages”, but he did answer quite a few questions anyway of course.

Yann Gourvennec
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Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »

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