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Content Marketing
Generative AI and its potential impact on photography
Could Generative AI be a game-changer for photography and photographers? Photography has been around for over a century and relies on the creativity and expertise of photographers. But what will happen with the advent of generative AI applications that can create photos in a matter of seconds? Here’s a thought-provoking…
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digital Transformation
Breaking down silos: digital transformation’s greatest myth
‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over and over again, chances are your government hasn’t let you out of your house after the Covid-19 pandemic. It’s probably the biggest fable about transformation projects, be they digital or…
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digital marketing
Marketers should not be afraid of losing their jobs to AI
Will marketing jobs be killed by AI? We met with Jamie Brighton, at Adobe Summit 2023*. Jamie is Product Marketing Director for the Adobe Digital Experience business. His answer to the above question is a blatant No! He sees AI as being a co-pilot of marketers in their daily tasks. A…
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digital marketing
Making Preparations for Adobe Summit 2023
It’s this time of year, Adobe summit 2023 is taking place on June, 8–9 in London and Visionary Marketing will be there as #adobepartner (disclosure*). After a few years where the event only took place online (check our coverage here). It’s now a hybrid event, which is taking place both…
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digital marketing
Reducing the carbon footprint of digital advertising
Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And how could one minimise it? How are advertisers reacting? A recent Scope3 study sheds light on this subject. It shows…
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digital marketing
Understanding Platform Business Models Now and in the Future
Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In our interview with Benoît Reillier from Launchworks.co, we discuss his book entitled Platform Strategy, from which he derived a cartoon…
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social media & social networks
How to use social media visuals more effectively
Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate and the Content Marketing Institute showed that there is room for improvement in that area. In this report, CMI’s Robert…
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Breaking News
LinkedIn Hackers are Targeting Pro Users in Italy and France
Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through LinkedIn navigator, they are catching professional users unawares. Indeed, the latter are less prone to expect cyber attacks to originate from…
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Marketing & Innovation
Authors warn that Innovate or Die mantra may be wrong
Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this may not be the case. Let’s take a bit of hindsight Innovate or Die? Beyond Deceptive Appearances Innovate or Die? Beyond Deceptive Appearances. A fundamental piece, well worth a few…
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CRM and CX
Perceived value: how customers rate a product or service
How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective on perceived customer value, beyond the hackneyed Maslow pyramid. This…
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Web, Internet and the Economy
Tech layoffs and disillusionment in Silicon Valley
This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that they can no longer indulge in free pizza in the cafeteria before going to meetings in the “confetti room”. In…
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Featured articles
Supercharge your marketing with customer communities
Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay is the founder of RTCX (Real-Time Community Experience), a consultancy supporting businesses with their community marketing. He reminded us, lest…
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