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social media & social networks
How to use social media visuals more effectively
Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate and the Content Marketing Institute showed that there is room for improvement in that area. In this report, CMI’s Robert…
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Breaking News
LinkedIn Hackers are Targeting Pro Users in Italy and France
Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through LinkedIn navigator, they are catching professional users unawares. Indeed, the latter are less prone to expect cyber attacks to originate from…
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Marketing & Innovation
Authors warn that Innovate or Die mantra may be wrong
Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this may not be the case. Let’s take a bit of hindsight Innovate or Die? Beyond Deceptive Appearances Innovate or Die? Beyond Deceptive Appearances. A fundamental piece, well worth a few…
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CRM and CX
Perceived value: how customers rate a product or service
How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective on perceived customer value, beyond the hackneyed Maslow pyramid. This…
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Web, Internet and the Economy
Tech layoffs and disillusionment in Silicon Valley
This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that they can no longer indulge in free pizza in the cafeteria before going to meetings in the “confetti room”. In…
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Featured articles
Supercharge your marketing with customer communities
Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay is the founder of RTCX (Real-Time Community Experience), a consultancy supporting businesses with their community marketing. He reminded us, lest…
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Breaking News
Study proves that ‘digital natives’ do not exist
A study proves that “digital natives” do not exist: digital natives, generations X, Y, Z and now alpha, are a recurring theme on the Web and in the media. OK, boomer! I know. Yet, facts are stronger than fiction. Study Shows ‘Digital Natives’ Do Not Exist Digital natives have been…
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b2b marketing & sales
5 takeaways on the current state of Sales Enablement
What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some very useful insights regarding the current transformation of the sales process. It shows how sales are becoming increasingly complex and…
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b2b marketing & sales
Ask these 3 questions if you want your customers to love your brand
So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become More Likeable and Give Better Advice.” I am not usually interested in self development articles or books. However, I found…
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Content Marketing
Buzzsumo deems Google and SEO clinically dead
The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative social platforms and stand out from the crowd to get more visibility. The report has a few harsh words for Search Engine…
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b2b marketing & sales
Social selling is about strategy it’s not about tools
Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers in the post-pandemic world. Let’s hear it from an expert on what it takes to be great at social and…
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Marketing & Innovation
The Immersive Web is Meta’s ultimate goal, not the Metaverse
What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the Tech for Retail exhibition, of which Visionary Marketing was a media partner. Pierric shared with us some of the innovations launched…
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