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social media & social networks
Influencer Marketing: Average European Spend at €3.5m Annually
The state of influencer marketing in Europe 2024 is a survey conducted by Kolsquare, a leading European influencer marketing agency. It provides a particularly interesting perspective on influencer marketing budgets, how influencer marketing is handled and its future trends. Besides, its comparison of Europe’s main markets for IM is clearly…
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Breaking News
Cyber threat Landscape Europe, 2024
The Cyber threat landscape in Europe is quite worrying. A recent survey by Cloudflare was conducted amongst 4,261 IT executives responsible for cybersecurity in Europe. 24% of the sample is made from small enterprises (150–999 employees), 24% from medium-sized businesses (1,000–2,500 employees) and 52% from large organisations (above 2,500 employees).…
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AI and Big Data
NotebookLM by Google: Artificial Voices, Real Concerns
Content creation with artificial intelligence is already old hat as it’s been going on for a few years and, unfortunately, slop is now populating the Internet at an increasing pace. Yet, when I received this message from a good friend of mine last week regarding Google’s new app entitled NotebookLM,…
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digital marketing
AGI (General Artificial Intelligence), Myth or Reality?
Whereas Ed Zitron is castigating the major Tech players responsible for the peak of inflated expectations surrounding AI, many tech pundits are still touting that AGI (Artificial General Intelligence) is within reach. To find out if AGI is a myth or a reality, I interviewed J.G. Ganascia, a long-time AI…
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AI and Big Data
What if your smartphone were the future of GenAI?
At the XYZ Paris that took place at Station F on September 27, 2024, George Tsirtsis from Qualcomm stressed the issue with GenAI, i.e. scalability, and sketched a new course for the future of that technology: on-device GenAI. To the chips manufacturer, the future isn’t the cloud but your good…
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CRM and CX
Brand Talk Engages Only a Third of Consumers
CustPlace, a European e-reputation and customer experience software vendor, conducted a study at the end of 2023 on brand talk (i.e. the systematic approach to communicating brand values, commitments and identity) that caught our attention. I interviewed Nicolas Marette, the company’s founder, who explained the results of this study, which…
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AI and Big Data
Harnessing AI to Combat Fraud in Retail and E-Commerce
Our reporters attended the Paris Retail Week 2024 event, a trade show of which we are media partners, to take stock of fraud and the role of AI. We collected a lot of valuable feedback on threats (both in-store and e-commerce) and the countermeasures proposed by artificial intelligence. To do…
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Breaking News
NRF Europe: a new name for Paris Retail Week
Paris Retail Week is soon to be rebranded as NRF Europe. Matthew Shay, president and CEO of the NRF and Laurent Noel, Divisional Managing Director of France’s B2B event giant Comexposium made a surprise announcement on the main stage of the Paris Retail Week exhibition show in Paris on September…
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AI and Big Data
GenAI impact on jobs: doom or boon?
What is the likely impact of AI and GenAI in particular on jobs, especially in Europe? Two recent reports on the topic, one in the UK and another one in France shed light on this question. According to the French report, such impact could amount to 5%. Yet another case…
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digital marketing
Music and AI: Back to the Future
Whether it’s music and AI, or innovation in the broad sense of the term, at Visionary Marketing we like to look back in time. A few days ago, while doing the housekeeping of some of our 3,000 articles, we rediscovered this post by Mia Tawile written in July 2016. Eight…
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AI and Big Data
Learning AI with the help of robots
Thomas Deneux is the founder of Learning Robots whose aim is to help pupils, students and businesses to learn AI, with the help of home-made self-driving gizmos. These little machines on two wheels are more serious than you’d think. They are all about the teaching of advanced computing. Thomas described…
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b2b marketing & sales
B2B vs. B2C Marketing
B2B vs B2C Marketing. One often opposes the two main kinds of marketing but aren’t they more or less six of one and half a dozen of the other? Some time ago, Capgemini consulting, that used to be my employer at the turn of the 21st century, organised a meeting…
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