Chores to AI, Thinking to Humans
Let AI handle the chores, and humans do the thinking: such should be the future of content marketing. In this piece, I try and debunk a few myths. Firstly, generative AI can be creative — and often is. Secondly, AI…
Yann Gourvennec
Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.
Is disruptive innovation overhyped?
Isn’t the notion of “disruption “, aka disruptive innovation, used and abused by analysts and technology experts? And by dint of abuse, aren’t we in the process of deluding ourselves? At a time when some are fretting about the volatility…
Ethical growth hacking is not an oxymoron
Growth hacking can often be perceived as toxic, but you can sit back and relax, it is possible to practise ethical growth hacking but it requires time and energy, growth hacking expert Frederic Canevet explained to Visionary Marketing. In a…
AI in retail: shrinking queuing times today, headcount tomorrow
AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry. In this case, it’s mostly revolving around data-driven marketing decisions and in-store retail media capabilities. As shown by Axians, a…
Data-Driven AI Is the Future of Customer Experience
Data-Driven AI is the future of customer experience, François Ajenstat told us at a recent interview. François is Chief Product Officer at Amplitude, the company behind a digital analytics platform aimed at helping B2B and B2C businesses build better products,…
X odus to Bluesky: truth or fiction?
Is this an X odus that we are witnessing? The Bluesky vs X war is raging, it seems. For the past few days, we’ve heard the same old song and dance on the rooftops, and journalists and celebrities are now…
Visionary Marketing 30 years of marketing and innovation
Visionary Marketing was created in 1995 and will therefore celebrate its 30-year anniversary in 2025. One fine day in 1995, in the middle of summer, the Marketing & Innovation website was created. Archive.org platform won’t be able to go back…
C2PA Standard: LinkedIn and AI-generated images detection
Today I (re)discovered the C2PA standard, launched in 2022, while posting my daily article on LinkedIn. It’s a new feature for detecting AI-generated images. How does it work and how effective is this? Let’s delve into this topic as ChatGPT…
GENAI and Content Marketing: Learning from experience
Is GenAI content marketing-friendly? Adobe organised a round-table discussion during their Experience Makers conference in Paris at the end of last year. The debate brought together a few digital experts. During this debate, I mentioned that there were limitations associated…
Influencer Marketing: Average European Spend at €3.5m Annually
The state of influencer marketing in Europe 2024 is a survey conducted by Kolsquare, a leading European influencer marketing agency. It provides a particularly interesting perspective on influencer marketing budgets, how influencer marketing is handled and its future trends. Besides,…
Cyber threat Landscape Europe, 2024
The Cyber threat landscape in Europe is quite worrying. A recent survey by Cloudflare was conducted amongst 4,261 IT executives responsible for cybersecurity in Europe. 24% of the sample is made from small enterprises (150–999 employees), 24% from medium-sized businesses…
NotebookLM by Google: Artificial Voices, Real Concerns
Content creation with artificial intelligence is already old hat as it’s been going on for a few years and, unfortunately, slop is now populating the Internet at an increasing pace. Yet, when I received this message from a good friend…
