Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better than understanding the dynamics of LinkedIn as a professional networking…
No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024, we released a piece stating that the AI revolution would not take place. We understand that this was a very…
This piece is about proposing a framework for smart human writing. There’s such a flurry of social media content on AI one can legitimately feel bewildered. Every day we are overwhelmed with new GenAI tools, all deemed more “revolutionary” than those we…
What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years ago (in May 2003) and acquired by Microsoft in 2016. Visionary Marketing invited Bruno Fridlansky to talk about this platform,…
What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones? The Olympic Games are only six months away from now and I was wondering how much of an opportunity it was for…
We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders in marketing. We are not doing this out of hubris, but to say a big thank you to our readers…
Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is the perfect opportunity for us to discuss what a technological revolution is or isn’t. Here are our thoughts, and we…
How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem asked Visionary Marketing to join…
Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in English called “Content creation in the age of AI” to help its students better understand GenAI. Close to 1,000 students…
Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer experiences with product experiences”, sheds light on how product information can greatly enhance CX. Virginie Blot, Product Experience Management evangelist…
The green market revolution (impacts, how to adapt and change retail business models and organisations) was the title of Forrester‘s Thomas Husson’s Keynote at the Paris Retail Week 2023 Trade Show. A topic of vital interest to our readers and…
A recent research led by HR software vendor ADP shows that promoting employees might be bad for employee retention. Even if this is counter intuitive, this research shows that HR hell may be paved with good intentions. The research also…
