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Web, Internet and the Economy
Rendanheyi, the Haier Management Model
It’s customary to turn to the US for management lessons, yet Haier, a Chinese company, has probably a lot to teach us too with its Rendanheyi management model. Jérôme Delacroix, a seasoned expert in Chinese management suggests that one could — ironically and provocatively — start copying Chinese companies’ management…
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Future of IT
Multicloud Synchronisation: Onecloud, Google Cloud and others
How do you achieve multicloud synchronisation, i.e. the synchronisation between multiple clouds such as Onedrive, Google Drive and the other platforms that keep your precious files in the cloud? When these are spread across several incompatible services, this can quickly become mind-boggling. I discovered, somewhat by chance, a service (and even…
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AI and Big Data
Perceptron: A History of Neural Networks
The Perceptron is the ancestor of Neural Networks and Generative AI, but it arrived 60 years too early and, above all, its promise was a tad overstated, to say the least. One started to imagine impossible things. Besides, artificial intelligence as no match for natural human resentment. Especially that of…
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social media & social networks
Networking and Growing Your B2B Business with LinkedIn
Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better than understanding the dynamics of LinkedIn as a professional networking platform from someone who trains consultants and is an expert…
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Breaking News
Nobody understands how AI works
No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024, we released a piece stating that the AI revolution would not take place. We understand that this was a very bold move. A few readers laughed, most dismissed the idea…
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AI and Big Data
Naturally Smart Writing, Beyond the Artificial
This piece is about proposing a framework for smart human writing. There’s such a flurry of social media content on AI one can legitimately feel bewildered. Every day we are overwhelmed with new GenAI tools, all deemed more “revolutionary” than those we had the day before. But do these tools really make…
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social media & social networks
LinkedIn’s new features under the microscope
What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years ago (in May 2003) and acquired by Microsoft in 2016. Visionary Marketing invited Bruno Fridlansky to talk about this platform, of which he is an expert. Together we were able…
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Marketing & Innovation
Luxury Venues during the 2024 Paris Olympics
What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones? The Olympic Games are only six months away from now and I was wondering how much of an opportunity it was for brands and which ones. To find out I invited Tanya…
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Breaking News
Top 25 Marketing Opinion Leaders
We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders in marketing. We are not doing this out of hubris, but to say a big thank you to our readers and our 100+ clients. So you’ll find a badge on…
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AI and Big Data
The AI ‘revolution’ will not take place
Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is the perfect opportunity for us to discuss what a technological revolution is or isn’t. Here are our thoughts, and we might as well warn you that we are putting our…
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digital marketing
CSR: a survival guide for the depressed responsible marketer
How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem asked Visionary Marketing to join its CSR responsible marketing initiative, and naturally we welcomed the…
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AI and Big Data
Surviving the Content Shock In The Age of GenAI
Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in English called “Content creation in the age of AI” to help its students better understand GenAI. Close to 1,000 students will be certified in this program by early February 2024.…
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