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Visionary Marketing - Marketing & Innovation

Top user award: There is such a thing as a Yahoo! free lunch

Two days ago, when opening my browser, the homepage of
which is my Yahoo! mail box, I got a message warning me that I had been granted
top user status. The reward was to follow.
I have had a Yahoo! mailbox since times immemorial. More than 10 years for sure. Now I understand why so-called "digital natives" are said to hate e-mail. It is a generational issue. We sort of grew up with it in our professional lives. Youngsters on the contrary favour instant and text messaging; to them e-mail is what is being used to to send messages to your friends' parents.

Google privacy threat? not so serious Guardian says

Google is big. And getting bigger. In the online advertising world they have now become unavoidable and so far they suffer no rivalry. They are also projecting to take over rival firm doubleclick but the merger is still under investigation. Grossman's point in this article is that Google obviously has all the means to massage piles of data about users and usage patterns and even do evil things with them but that Google doesn't have an obvious vested interest in using this data in the wrong way, or rather that it has yet to be proven that it has.

Online TV and radio: two revolutionary ways of staying tuned

online TV and radio to revolutionary ways of staying tuned
Here are two interesting innovations I'd recommend. It's not every day you buy a product and once you've unwrapped it you think that it's made your day. It's not every day you buy a product and switch it on and find out that it works well and that you are ready to use it and feel quite exhilarated. It's not every day you fulfil a requirement at €129 (£99 UK price). And this is exactly what happened last Saturday when I went to buy Orange's Liveradio, an Internet radio that works -- and works well -- is user-friendly and doesn't force you to switch on your computer.

2.0 is dead, long live Social Media

Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase - originally coined by O'Reilly in 2004 - has been oversold and is now slowly but surely replaced by another buzz word, i.e. 'Social Media'. Sure enough, I can hear here and there that such association is being renamed... now I understand everything.

10 steps to 2.0 interactivity nirvana

It occurred to me in the past few weeks that there was some kind of missing link in the evolutionary state of the twenty first century corporation towards interactivity. As expressed in an earlier article entitled "15 golden rules for web 2.0" there is a strong requirement for large enterprises to launch interactive marketing initiatives - be they called 2.0, pinko marketing or anything else for that matter - not just because of the buzz word but because there is growing consciousness of the need to engage in better, less top-down discussions with one's clients. The whole world is awash with concepts like wikinomics (link to past posts on this subject, click here) and co-marketing, but the real issue is not about whether this is required but in actual fact, how to make the rubber meet the road.

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