Word-of-Mouth: when unbiased opinions are trusted globally


All recent studies demonstrate that word-of-mouth (WOM) has more of an impact…


All recent studies demonstrate that word-of-mouth (WOM) has more of an impact…


Web 2.0: can you make your brand teenager friendly? Unconventional behaviour is…


Yes, the 2.0 hype is getting somehow out of hand and the…


Scammers and Social Networks go very well together. A Wall Street Journal article…


On October 2, I gave a lecture on e-payments in front of…


Seth Godin’s Ideavirus is one of my all-time viral marketing favourites. It…


I have just been on LinkedIn to check a few things including…


A globalised Economy indeed, but socially diverse. Yesterday, I got an e-mail…


You might believe that I’m getting obsessed with The Halo Effect, Phil…


Almost anybody interested in innovation knows about the Ideo process and the…


Bain ranks management fads and tools. Seen today on my friend Jean…


Let’s talk about natural language recognition. I am a personal productivity freak.…


What are the rules for Web 2.0 or social web success on…


Steve Jobs isn’t only responsible for launching one of the most fashionable…


Newsatseven is a new service which compiles and delivers news to you,…