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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Tuesday, March 02, 2021
  • AI and Big Data
  • digital Transformation
  • digital marketing
    • social media & social networks
    • Content Marketing
  • Marketing & Innovation
  • Web, Internet and the Economy
Is the social Web amoral? Nicholas Carr having a go at Web 2.0

Is the social Web amoral? Nicholas Carr having a go at Web 2.0

Yann Gourvennec 18/11/2005

Is Web 2.0 amoral? You already knew about Nicholas Carr’s famous article ‘IT doesn’t matter‘, which we have already commented on Visionarymarketing.com. Carr made his point very clear about what … Lire la suite

Innovation process: could nit-picking management stifle innovation?

Innovation process: could nit-picking management stifle innovation?

Yann Gourvennec 12/11/2005

Do process management programmes (TQM, ISO 9000, Six Sigma,…) discourage Innovation? Such is the question posed by Mary J Benner, Assistant Professor of Management at Wharton university of Pennsylvania. Benner … Lire la suite

IT  doesn’t  matter  or  does  IT, really?

IT doesn’t matter or does IT, really?

Yann Gourvennec 31/05/2003

If there is one article worth reading at the moment, it must be Nicholas Carr’s “IT doesn’t matter” which was published by the Harvard Business Review in May 2003. Its … Lire la suite

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

Yann Gourvennec 17/02/2021

B2B Complex sales: how to convince buyers in 2021

trends product searches future of ecommerce
Yann Gourvennec 27/01/2021

New trends in product searches and the future of e-commerce

Yann Gourvennec 19/01/2021

B2B social networks: imagination is the limit

Yann Gourvennec 22/12/2020

Covid-19 threatening contact centres with extinction

Yann Gourvennec 16/12/2020

How to prove the impact of influence marketing to your CEO?

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