Our latest posts
6 days ago
Nobody understands how AI works
No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024,…
05/12/2023
Can GenAI have an impact on CRM?
According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer…
11/10/2023
An AI Incognito Influencer in the digital world
Visionary Marketing spoke with Katja Graisse – co-founder of Balistikart, an independent digital creative agency – to discuss the Incognito…
2 weeks ago
Naturally Smart Writing, Beyond the Artificial
This piece is about proposing a framework for smart human writing. There’s such a flurry of social media content on AI…
2 weeks ago
LinkedIn’s new features under the microscope
What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years…
15/02/2024
Luxury Venues during the 2024 Paris Olympics
What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones? The Olympic…
09/02/2024
Top 25 Marketing Opinion Leaders
We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders…
08/02/2024
The AI ‘revolution’ will not take place
Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is…
11/12/2023
Surviving the Content Shock In The Age of GenAI
Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in…
22/01/2024
CSR: a survival guide for the depressed responsible marketer
How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling…
22/11/2023
GEN AI and Content Marketing: Learning from experience
Are Gen AI and content compatible? Adobe organised a round table discussion on that subject during their Experience Makers conference…
01/12/2023
What are the applications of GIS systems
What are the applications of geographic information systems? Following our discussion with Catherine Crook, we asked Floyd Bull to answer…
20/07/2023
Do you need bigger or better data on a market to boost sales?
Let’s look at a major marketing misconception today: the more marketMarket definition in B2B and B2C - The very notion…
20/11/2023
A day in the life of a GIS program manager
Visionary Marketing spoke with Catherine Crook – senior GIS program manager for Hexvarium – to discuss the use of geographic…
16/11/2023
PIMs at the heart of Customer Experiences
Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer…
10/11/2023
Behavioral Targeting is the right way forward
A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing.…
31/10/2023
Promoting employees increases risk that they leave
A recent research led by HR software vendor ADP shows that promoting employees might be bad for employee retention. Even…
30/10/2023
Visionary Marketing gets a makeover
The Visionary Marketing site is getting a facelift as 2023 draws to a close. Twenty-eight years after its inception, and…
02/11/2023
Forrester’s Green Market Revolution
The green marketMarket definition in B2B and B2C - The very notion of "market" is at the heart of any…
30/10/2023
The learning curve of qualitative studies
The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of…
23/10/2023
Implementing AI within businesses
AI may be fun to play with but its implementation within businesses is a tad more complex. Visionary Marketing attended…
26/07/2023
Employment trends that are emerging in Europe
So, what are the emerging employment trends in Europe? This week we got to talk back and forth with Jooble’s…
23/08/2023
Generative AI and its potential impact on photography
Could Generative AI be a game-changer for photography and photographers? Photography has been around for over a century and relies…
14/08/2023
Breaking down silos: digital transformation’s greatest myth
‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over…
05/06/2023
3 steps to Web3 adoption
Hubert Kratiroff delivers his three top tips for Web3 adoption by businesses. For some years now, people have been calling…