Delivering Marketing and Innovation News to Visionary Marketers since 1996
I have interviewed Susan Blackmore, author of “The Meme Machine”. In this interview, Susan reminded us of the basics of Memetics and the Meme concept?” Memes and Memetics: Why we copy … Read on
This whitepaper is the foundation for the Joint Innovation Program, the program that I have developed for Orange Business Services. It is aimed at delivering joint innovative projects, mainly in … Read on
I found this cartoon which I found very apt on Joyce Wycoff’s Innovation network. Innovation is like… — innovation is like a dishwasher — making life easier? — Nah, Requires … Read on
The French supposedly blog more than their European neighbours. Honestly, I fail to understand why the world is so interested in such a ridiculously small and peaceful country like ours. Now … Read on
Ever heard about the waybackmachine? I don’t think you could call that Web2.0 or even innovative but still, it’s probably the most awesome Internet website/service I have ever seen: Archive.org … Read on
Moderation is a hot topic at Wikipedia. The New York Times published this article on June 17 about Wikipedia’s new rules with regard to content control. Wikipedia moderation: Admin Tightening … Read on
Robert Sutton is delivering 8 tips to improve your group brainstorming sessions in Businessweek. He is also quoting a Wall Street Journal article entitled “Brainstorming Works Best if People Scramble … Read on
Microsoft has just announced a new product (Zune) aimed at fighting back the iPod mania that has lasted for a few years now and does not seem to die down. … Read on
Beyond Marketing: In Praise of Societing This a sneak preview into a brand new article on the future of Marketing, courtesy of Bernard Cova, Olivier Badot and Ampelio Bucci. This … Read on
Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this may not be the case. Let’s take a bit of … Read on
Ars Technica issued comments on Paris Mayor Delanoe’s decision to wire up the City of Lights with fibre and provide 400 free Wifi hotspots by the end of 2007. So … Read on
This is a sneak preview into the forthcoming Customer Experience Management opus by Caru, A. and Cova, B: Consuming Experience published by Routledge in London. Customer Experience Marketing (CEM) Book – a … Read on
