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Marketing
information & communications technology (ICT) - this is the access
page to the material which was produced on behalf of Paris Dauphine
MIB/MBA on the subject of technological innovation.
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I C T M
A R K E T I N G (T R A I N I N G M A T E
R I A L)
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Marketing
information & communications technology (ICT) products and services
the marketing of technological innovation
Le nouveau dossier complet de Visionary
Marketing sur le Marketing des NTIC
april 2007, Paris
Dauphine |
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NB : access the content of that lecture on technological
innovation
[users who
download these files have to agree to be contacted in order
to subscribe to our free newsletter]
Please note that in this dossier, a number of references are
made to our earlier work entitled ICT
Marketing and Visionary
Marketing, which is also available for download on this
website. |
When clicking the download button you will be taken to a form
page. Please fill in the form and you will be able to access the
videos, the business cases and the training material which I have
developed for MIB Dauphine free of charge.
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