Web, Internet and the Economy
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Everyone is a creator as Roblox prepares for AI and VR
With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note. Roblox, The online gaming platform and game creation system, stands out amongst the crowd. Looking to take strides towards the future of the gaming interface and game creation. Roblox is…
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Gen AI and the evolution of Marketing Jobs
Marketing is going through a major evolution, our jobs are changing, and marketing professionals will have to seriously ramp up their skills. After a 4-year hiatus, we had the pleasure of attending the 2023 Adobe Summit in London. The US tech giant* issued major announcements during that event. Beyond that,…
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Analysing Adobe Firefly at the Adobe Summit 2023
Photoshop Beta now includes Adobe Firefly AI art functions. These enable image manipulation by using artificial intelligence. Image-generating AIs have been at the center of discussions for quite some time, and we’ve been covering this topic on Visionary Marketing since the beginning of the year, and have been practicing it…
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3 steps to Web3 adoption
Hubert Kratiroff delivers his three top tips for Web3 adoption by businesses. For some years now, people have been calling for a reinvention of the good old Web. That was the ambition of Web 2.0. But in reality, the fairy tale has turned into a nightmare. The social Web has been…
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Tech layoffs and disillusionment in Silicon Valley
This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that they can no longer indulge in free pizza in the cafeteria before going to meetings in the “confetti room”. In…
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Last Mile Delivery: First Priority For Companies
Last mile delivery is the most strenuous and expensive part of the supply chain when delivering goods. Whether it’s a commercial shipping such as UPS or Fedex, an internet enterprise like Amazon or Alibaba, or even a startup company, the last mile is what many companies have turned their attention…
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Commodity Markets Disrupted for the Sake of Fairness
Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy, founder of Coordisc, to shed light on this topic. Disrupting Commodity Markets for the Sake of Fairness The price of wheat…
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Business Development Outsourcing as a tool against modern slavery
According to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker Mat Boyle, a seasoned sales professional, shared his journey of creating a Business Development Outsourcing company Onlinetooffline (O2O) for former victims of human trafficking. Mat has opened one BPO center in the…
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Oxbow’s 10 top tips to optimise one’s digital marketing ROI
Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one’s digital marketing ROI. Pierre Charbonnel, Digital Director at Oxbow, shared the best practices he acquired from his experience in the field: How to optimize your digital strategy? What traps to avoid? What tips should…
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Marriott’s three principles for achieving outstanding data-driven CX at scale
What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP of personalization and product performance at Marriott International. She described herself as “a maths nerd as [she] started a career in tech…
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Digital trends 2022 for business: digitisation progress and challenges
As we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges do they face in this tremendous post-crisis drive to digitisation? I’m going to deliver my fast-track analysis of a report…
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Behind the scenes of an Art auction with NFTs
The sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream. It is still an emerging form of selling that is not always easy to understand, though it can be used for a range of products and services. I invited Valentin Lefebvre to talk about this topic. Before working…
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