Web, Internet and the Economy Archives - Page 5 of 5 - Marketing & Innovation

8 Tools For Online Reputation Management (ORM)

Yann Gourvennec 23/03/2009

Managing one’s online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one’s facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across quite a few counter examples). Many chances are that the person with whom you are about to have an appointment has just gone straight to ’Google’ your name on the Internet. This is what is called online reputation (or online identity) management (abbreviated ORM), that is to say your image as it is showing online through Internet and social media exposure.

Is your business in need of a Chief Strategy Officer (CSO)?

Yann Gourvennec 09/01/2009

Corporate strategy is the responsibility of the Board and mainly of the Chief Executive Officer (CEO) who must, among other things, imprint her vision on the organisation and define the … Read on

Has e-mail usage in the enterprise gone any better … or worse?

Yann Gourvennec 05/03/2008

At first sight, this question about e-mail usage might seem ludicrous. But in actual fact it’s not. In 1999 I wrote an article for a French online magazine related to … Read on

A globalised economy, but socially diverse behavioural patterns

Yann Gourvennec 12/09/2007

A globalised Economy indeed, but socially diverse. Yesterday, I got an e-mail by Stan Relihan, an extremely well-connected user of linkedIn. In a recent podcast, he explains how he uses … Read on

IT in Japan: a survey of IT in the land of the rising sun

Yann Gourvennec 12/02/2007

IT sector in Japan. Michael Thulin is providing access to a few studies which help us understand what the status of broadband subscribers is like in the world and how … Read on

4,300 major contributors maintain Wikipedia regularly

Yann Gourvennec 12/02/2007

This is a question I had had for a long time. One felt that online collaboration was becoming mainstream. Still, I had my doubts about the sheer mass of users … Read on

Memes and Memetics: Why we copy each other – Susan Blackmore

denisfailly 05/09/2006

I have interviewed Susan Blackmore, author of “The Meme Machine”. In this interview, Susan reminded us of the basics of Memetics and the Meme concept?” Memes and Memetics: Why we copy … Read on

Vive le Blog! The French blog more than their neighbours

Yann Gourvennec 01/08/2006

The French supposedly blog more than their European neighbours. Honestly, I fail to understand why the world is so interested in such a ridiculously small and peaceful country like ours. Now … Read on

Archive.org, the Waybackmachine is the memory of the Internet

Yann Gourvennec 01/08/2006

Ever heard about the waybackmachine? I don’t think you could call that Web2.0 or even innovative but still, it’s probably the most awesome Internet website/service I have ever seen: Archive.org … Read on

Cafe Delocator Declares War on Uniformity

Yann Gourvennec 25/01/2006

Thank god, it’s not just a few old gits from Old Europe who seem to be fed up with these faceless standardised, uniformed coffee houses which are cropping up all … Read on

Trends in Networking and Collaborative Work: the Networked Economy

Yann Gourvennec 06/12/2005

The advent of Collaborative work is now well and truly established within the enterprise world. Is it leading to a networked economy? In a mid-2004 survey, analyst company IDC pointed out … Read on