Web, Internet and the Economy
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Marriott’s three principles for achieving outstanding data-driven CX at scale
What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP of personalization and product performance at Marriott International. She described herself as “a maths nerd as [she] started a career in tech…
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Digital trends 2022 for business: digitisation progress and challenges
As we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges do they face in this tremendous post-crisis drive to digitisation? I’m going to deliver my fast-track analysis of a report…
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Behind the scenes of an Art auction with NFTs
The sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream. It is still an emerging form of selling that is not always easy to understand, though it can be used for a range of products and services. I invited Valentin Lefebvre to talk about this topic. Before working…
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The unrelenting rise of high-end business to business e-commerce
For a long time, as far as business to business was concerned, e-commerce was only a solution for low-end mass-market B2B products. High-end B2B businesses were supposedly immune and went on with their business as if the Internet hadn’t happened. One used to think that hard-to-sell products and services such as bespoke industrial solutions,…
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The future of cryptocurrencies may not be the one you think
When it comes to cryptocurrencies, and given the sheer volume of information poured into the media with each tweet from Elon Musk on the subject, it is quite likely that when you ask the woman or man in the street, you discover that they have only one word on their…
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Malcolm Gladwell celebrates those informal networks spurred by digital
Informal networks have been known for a long time and so has the role of digital in their development. Malcolm Gladwell goes one step further and predicts that they will become the “new-normal” after this crisis we have experienced, and that a new society is born out of this development.…
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2021 luxury market update : it’s all about digital and China
What is the status of the luxury market and digital in this Covidised 2021 world? A little more than three years ago, Philippe Jourdan, one of the world’s leading marketing experts regarding the luxury market, told me that the role of digital in the luxury market was not as significant…
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New trends in product searches and the future of e-commerce
With the current pandemic, the digitisation of business has sped up considerably. Hence, I was asking myself questions about the future of e-commerce. To find out, I interviewed Rob Van Nuenen from Holland. Rob is the CEO and founder of Channable, an automated centralised ad management system operating in the e-commerce…
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Business valuation: how much is a business worth and how to find out
How much is a business worth? It’s a pretty common question, yet answering it isn’t that straightforward. The reason why it’s an increasingly popular topic is that our workforce is ageing fast and many entrepreneurs are Gen X or even Boomers on the brink of retirement. COVID-19 isn’t making things easier for them,…
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Video interviewing enhances market research
Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the CEO and Co-Founder of LivingLens who spoke to me from Liverpool. Carl talked to me about some of the innovative…
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Internet in Africa: Chasing Black Unicorns
Internet in Africa? Come on! I almost hear you thinking to yourself. And yet, I’d like to make you change your mind about this. And I found the right man to help me with this task. A few weeks ago, while everybody was caught in lockdown in Europe, I had a…
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World Wide Web: 5 scenarios for the future of the Internet and business
The future of the World Wide Web and that of Net neutrality are crucial issues for the future, not only of the Internet and business themselves but humanity at large. Digital sovereignty, jingoism and the once free Internet are now the context in which we are evolving, both from a business and…
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