social media & social networks
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Why I chose to come to Likeminds and my key messages on Social Media
Here is a video clip about my keynote pitch at Likeminds in Exeter, courtesy of Devon Video Production. Their Website mentions that “[they]create exceptional digital video and communication resources” and I must admit that this video is really well produced. I hope you enjoy it as much as I enjoyed…
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Will Google Wave be decommissioned like Google Buzz and Answers?
Will Google Wave be decommissioned like Google Buzz and Answers? Hindsight isn’t always available with the Web. Things move faster and faster, and bloggers tend to shoot out reviews as if they were in the wild wild west. At a time when it’s customary to announce the demise of Yahoo!…
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Like Minds 2010 gathers like-minded people in beautiful Exeter
Last week, I was invited by Andrew Ellis and Scott Gould to attend the Like Minds 2010 conference in Exeter, Devon. Not only was it my first time at the Like Minds, but it was also my first time in Devon and in Exeter in particular. Scott and Andrew were…
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What the Cluetrain Manifesto teaches us about social media
OK, “markets are conversations” but keep on reading anyway … How many times have I heard consultants open their presentations with the ultimate quotation from the 1999 Cluetrain manifesto to justify the need to jump on the social media bandwagon: “Markets are conversations”; QED (or so they think). What the Cluetrain…
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CSF in successful enterprise social media implementation
What are the key success factors in a successful enterprise social media implementation. Futurity media‘s Stewart Baines has posted a few interesting questions on his blog. My answers are long-winded, but I think there are rightfully so. This is a difficult subject, and writing short yet sensible answers would be a…
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My top 10 tips for social media implementation within businesses
As Andy Sernovitz is keen on putting it, setting up a blog for oneself is easy, social media implementation for a business is a different kettle of fish. Once upon a time, I was contacted by a marketing representative of a large European company who was showing interest in some of…
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My 10 top tips for Social Media success in businesses in 2010
Here are my 10 top tips for Social Media success in businesses in 2010. 2010 will be year 6 of the Social Media era (née Web 2.0). Needless to say that 6 years is a long time in the Internet business world. My 10 top tips for Social Media success in…
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Creating and embracing a social media culture (ConAgra Foods)
Social media culture is a crucial aspect of social media implementation. Last month, on Nov 10, 2009, the 7th blogwell session took place in sunny Atlanta, Ga. (this is meant to be a joke for I have been twice to Atlanta so far and have seen a lot of rain…
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Chip Conley’s Burning Man story or the dark side of social media
There is a dark side of social media. This is a critical look at the Chip Conley story previously published on Bnet. For those who haven’t read the story yet, Chip Conley is the founder and owner of the Joie de Vivre hotel chain and was criticised for posting suggestive…
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Selling Corporate Blogging To Your Boss? Don’t Mention ROI!
One is often told that getting the buy-in for a Social Media blogging initiative requires some solid ROI calculation. One would have to weigh the pros and cons, how much it costs, try and evaluate the effort which is required, measure it and translate it into pounds, shillings and pence.…
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Our 5 top tips for a successful b2b Social Media strategy
What’s in a successful B2B social media strategy? Business brands using social media are starting to see the benefits. But are there any best practices they can use? Guessing that the average business person may not know where to start, George Krautzel and Bill Conn from online agency Toolbox.com have issued a whitepaper on that…
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web 2.0 ethics enforced by New York City Attorney General
Web ethics are vital for this industry. There are still people who doubt that Marketing accountability is a must. Golden rules for 2.0 including disclosure, transparency and openness are not ( repeat not) an option. For those people, here is the living proof that posting fake positive comments (a practice known as…
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