social media & social networks

Yann Gourvennec13/01/2012
Social Media Dashboard: Dec. 2011 version and Analysis
What’s in a social media dashboard? A few months ago, towards the end of 2011, as I delivered a pitch on social media ROI/ROE at the iStrategy conference in Amsterdam, I asked my team at Orange to put a social media dashboard together, one that would be monthly, more appealing…
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Yann Gourvennec09/12/2011
LinkedIn is adding 2 new users every second says LinkedIn Head
LinkedIn is aiming at keeping its users happy. In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social media behemoth which launched in 2003 and has only – even though only in this case is very relative –…
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Yann Gourvennec02/12/2011
5 Top tips for organising social media teams in large organisations
This is the session synopsis of my keynote presentation at Figaro Digital in London on November 23, 2011. I only used a few slides which I will provide later on. In this presentation I gave my tips for organising social media teams in large organisations, based on my current experience…
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Yann Gourvennec01/11/2011
iStrategy Amsterdam: measuring ROI/ROE in Social Media initiatives
Measuring ROI/ROE in Social Media initiatives isn’t easy. As announced in a previous post, I was keynoting at the iStrategy conference in Amsterdam on Oct. 26. On top of the short video clip which I have recorded with my team in order to introduce the keynote, I have also prepared a fully-fledged slidecast…
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Yann Gourvennec27/10/2011
Social Media Influence: Klout Scores are like Moveable Goalposts
Today’s annoying announcement by Social Media influence analysis tool Klout. I suddenly discovered that my score had been significantly downgraded to 52 and the “specialist” category, all down from 65 or 67 and the “broadcaster” status. I then realised that all users had been downgraded too. To top it all,…
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Yann Gourvennec26/10/2011
Angry Birds: no one has cracked the value of a Facebook fan
This morning the first-panel discussion at the Istrategy digital conference in Amsterdam was entitled “Audience Engagement, User Experience and Social Monetisation”. Angry Birds: no one has cracked the value of a Facebook fan Amber Osbourne kick-started the panel by saying that “you have to forget that you are B2B or…
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Yann Gourvennec17/10/2011
Google plus dwindling, Buzz going and Diaspora begging for money
One of Forbes's contributors, Tim Worstall (profile here) , has this story about Google+ and its supposed demise, in which he shows that in fact, Google's network is still growing. That seems to be th ecase, with Larry Page's announcement of 40 million users last Thursday. It has yet to…
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Yann Gourvennec13/09/2011
Diaspora, the open project to rekindle social media (not to kill Facebook)
“Diaspora isn’t about killing Facebook or Google+,” the people behind the new social media project claim on their newly opened wall, “it’s about reinventing the social web“. I was very lucky to be granted access to Diaspora, in alpha version, thanks to an invite sent by our fellow Like Minds Alumnus…
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Yann Gourvennec22/06/2011
Title of my new social media book to be announced on Blogtalkradio
I will soon unveil the title of my new social media book. I have been invited by Eve Mayer Osburn (aka Linkedin Queen) and Mary B. Adams for a chat at Blogtalkradio. Here’s an introductory video to the show (due to take place on Friday June 24th at 5.00pm CET) and…
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Yann Gourvennec31/05/2011
Why Blog writing is the slow and subtle art of pondering
Why is Blog writing is the slow and subtle art of pondering? A few days ago, I came across a piece on Bnet on which there was a mention of Sun Tzu‘s “the Art of War” in not very favourable terms. I therefore asked the Vincent Berthelot, who is very…
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Yann Gourvennec18/05/2011
Tyson Foods’ Hunger Relief Program – Blogwell presentation
Tyson Foods’ Hunger Relief Program is a very good social media business case. I was going through my files today and I found this old piece written after a Blogwell event which took place in New York two years ago. So here it is with much delay but I thought it…
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Yann Gourvennec31/03/2011
Amex: members project social media case study at Blogwell
On March 29, at Blogwell, I attended that presentation by American Express Pepper Roukas, on the members project campaign. Amex has focused a lot about brand management on social media, but this particular business case is about how to drive business through social media. Amex: members project social media case study at…
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