social media & social networks
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Nissan: lessons learnt from the Web in India
The first afternoon session at the usefulsocialmedia conference Nissan - David Parkinson, General Manager of Social & Digital engagement for EMEA & India (@dave_nissan). Dave introduced his pitch by saying he is not an “expert” that we all learn from our mistakes … I have made that statement very often…
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KLM shows how to pilot social media for one’s clients’ benefit
KLM’s Anna Ketting showed us how to pilot social media for one’s clients’ benefit. She was presenting for KLM today at the usefulsocialmedia conference. Her presentation was definitely aimed at better using social media for customer interaction. KLM has a small home country and market. 70% of its traffic to KLM.com…
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Social media is like pinball wizardry Heineken social head says
This was the second panel at the useful social media conference and it was devoted to customer interaction. This is the report for part 1 in the panel with Lennart Boorsma who works for Heineken (Global Brand Team). The moderator was Mike McGrail from the SocialPenguinBlog
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social media governance: that necessary evil …
On June 25, I attended the Usefulsocialmedia conference in London, at the Marriott Regents Park. The first panel was dedicated to social media governance. “Everybody now has a printing press” , so that this creates huge issues in terms of Governance; anyone can publish anything, and to what degree should…
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Horowitz recognises Google plus is late to market but announces growth
Where is Google plus at nowadays. Barely a year after its launch in Summer 2011, Bradley Horowitz, President product management at Google gave us an overview of where they are at and where they are heading … and evaded a few questions too ! Horowitz recognises Google plus is late…
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Social Marketing: This is the Age of Self
Social marketing sounds like the age of Self “There’s people doing frightfully well, there’s others on the shelf […] this is the age of Self” Robert Wyatt Social Marketing: What if it were the Age of Self We’re in 2012 and 8 years after O’Reilly coined the 2.0 moniker, I…
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Verizon: using crowdsourcing to get products right – or wrong
A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon, a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “marketeer…
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social media will be part of everything businesses will do
Is social media a gimmick or not when it comes to businesses? On May 16, I delivered a keynote at the Ronewmedia conference in Bucharest, the capital of Romania. Ronewmedia will actually change names, in order to become ICEEFEST, that is to say, the Interactive Central and Eastern European…
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Yahoo! movies Summer program: from 200,000 to 1.2 million likes
This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting took place in San Francisco in the beautiful Golden Gate Club venue in the Presidio park, a stone’s throw from the Golden Gate bridge. Not only…
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Of influence and trust by 1000heads’ Joanne Jacobs
Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was Joanne’s last UK appearance as she is returning to Australia and will be leading the 1000heads WOMM company down under.…
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Evidence on engagement rates on facebook shows little interaction
Just before I post a 2 part piece on Byron Sharp's "brand that grow" marketing opus, here is a link he added on his blog to a facebook "fan" survey which shows that engagement rates are extrelmely small; a conclusion I've already made a number of times, underlying the "cyberbabble"…
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The end of social media … as we knew it (Pre Commerce contribution)
Today's selection is ... My 2 cents on the future of Social Media for enterprises after 5 years of field practice as Director of Digital Media at Orange Business Services and - more recently - the Orange group. All of this courtesy of Bob Pearson on the Pre Commerce blog.…
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