social media & social networks
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Why social media will never be like mass media
A lot of people confuse social media for mass media. This piece aims at explaining how the two are clearly different, in terms of content, uniqueness, and audience, among other aspects. Why social media will never be like mass media “Social mass media” is an oxymoron I first coined the “social mass media” phrase in a Hootsuite…
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Why is WeChat so successful in China ?
This morning, when I woke up in Paris, I received an instant voice message sent from my nephew from China via WeChat. At only four years old, he is already able to use it to contact me on a regular basis. WeChat, also called WeiXin (微信) in Chinese, is actually…
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Twitter stats tools: How far can your Twitter bird chirp?
They say “word travels fast”, but today, it can travel the world in a few clicks. Twitter stats tools can help you find out where your Twitter has flown to? I recently re-activated my twitter account. Twitter stats tools: How far can your Twitter bird chirp? I’ve been sharing and…
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Social Business, maturity and the driver's seat
As we are making preparations for our 2015 State of Social Business in France report with Hootsuite and Adetem (to be published in late August), I came across Ed Terpening’s Altimeter group report today. I am relaying this report per below. Here are a few findings together with my comments:…
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Is the term Community Management an oxymoron?
At CMAD 2015, a bunch of social media experts from America, Australia, UK and France debated the issue of community management: “What is a community and how can we nurture it” was the title of this debate.
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Community marketing: what is a community and how to nurture it
Community marketing: What is (really) a community? What brands have some and what don’t? I have been involved in community management from day one and I can pride myself on training a great number of Community Managers from the very early days of social media, that is to say when…
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Global Social Media Event (Live at 4:00 pm CET) #SMDay
On June 24, visionary marketing will take part in a social media day hangout with Mashable and my community manager (US). The subject will be that of the global Web. There is a great deal to say about the social Web being global. Think about it: in Twitter, you are…
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Reinventing Marketing at Adobe Summit 2014
The first presentation I attended at Adobe summit 2014 in London today was the morning keynote and it’s so packed with information that I still wonder, while I’m writing these lines, how I can summarise so much information. Here is my account of this morning’s keynote in which Adobe delivered…
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Brands on Social Media: Start With Strategy, Not Listening
On Social Media, brands should start with strategy, not social media listening Lahaix declares. Today’s selection is my friend Dominique Lahaix’s piece on Ecairn’s blog. Ecairn is a leading social media influence measurement and management tool, primarily aimed at gauging influence and building networks of bloggers in a co-creation spirit.…
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Email: is it a necessary or unnecessary evil? – with Luis Suarez
I have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was able to reach out to Luis and send him, ironically, my questions via email. That’s my point precisely. Email is…
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Social media adoption: Europe Seen from down under (1000heads' @JoanneJacobs)
We, in Europe, see ourselves as whingers (Britons are supposedly nicknamed “whingeing poms” by Australians) and on both sides of the Channel, one keeps hearing complaints about this and that and the other. Yet, seen from down under I realised that our image and potential is probably a lot better…
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Enterprise Social Networks: How to Get them Off The Ground
According to European analyst Lecko, 70% of firms have set up enterprise social networks this side of the Atlantic. Yet, is it working? Opinions are, in that respect, a lot more nuanced. So, what elements are key to building strong enterprise communities? What initial considerations need to be made before…
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