social media & social networks
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Walmart social media and change management
Walmart’s Lisa Thurber presented her internal social media platform called mywalmart.com at the 2011 blogwell session which took place in New York City. Walmart, social media and change management Walmart social media numbers More than a million of registered employees engage on that platform and the site delivers something like…
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Sabre holdings: the great community race on social media
On March 29 I attended the Sabre holdings presentation at Blogwell in NYC. a presentation by Susan Via, Manager Community Marketing and Engagement & Lorie Robinson, Product Marketing, Sabre holdings Sabre holdings: the great community race on social media Sabre is a major player in the airline reservation industry. Passenger…
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Social CRM: 3 stages of Social integration within sales force automation
Social CRM is a hot topic these days. A couple of days ago, I was able to talk to Jan Sysmans, director of product marketing at Sugar CRM in Cupertino, California. Jan was able to take me through a major evolution of its CRM systems in order to incorporate social…
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Never Hire a “Social Media Expert”
I know I shouldn’t get angry, this is not done. Yet, the recent flurry of self-proclaimed “experts” in the Social Media arena is getting on my nerves, to say the least. These people are purely and simply making my life – and the lives of my fellow practitioners – impossible…
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The paid version of Hootsuite is now available
Here it is, Hootsuite will cease to be a free application. Here is the e-mail I received today and here is the price structure. There are pro and basic accounts, but I can’t see mentions of enterprise accounts with more features unless mistaken. The paid version of Hootsuite is now…
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SMBC: Large companies getting into social media need support
Large companies are keen on launching social media initiatives. To that end, support form experts is required. Last week, I was attending the Blogwell and SMBC meetings in Philadelphia. I also had an opportunity to sit with Andy Sernovitz, the founder of SMBC and well-known author of the Word of…
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Sungard harnesses Yammer to leverage employee creativity
Yammer is big in high-tech. The 4th and final Blogwell presentation which I attended on November 9 in Philadelphia was dedicated to Sungard’s experience. Sungard (the host of the November 10 private SMBC conference; this is a private member event so no reporting on that, sorry!) is one of the…
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Discovery Channel Shark Week : enthusiasts are doing our marketing
Discovery Channel were the 3rd presenters in track1 of Blogwell on November 9 in Philadelphia with Amber Harris and Gayle Weiswasser delivering the presentation. Shark week is one of the longest-running television events (23 years!). How do you bring innovation and bring it to another level for Discovery? was the…
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The Hershey Company on bloggers: smart doesn’t mean big
Bloggers aren’t always better when they have large followings. Smart is better than big is what I learned from the second presentation I attended at Blogwell in Philadelphia on November 9, 2010. It was that of the Hershey Company; not a household name in some parts of Europe so we have…
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SAP SAPPHIRE: turning a live event into a virtual live event
SAP is one of the founding members of the Social Media Business Council. On November 9, SAP was hosting Blogwell, SMBC’s open event dedicated to social media in which each presentation (8 in total) is delivered by a SMBC member. The opening presentation by SAP was dedicated to spicing up…
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A study on the status of social media in emerging markets
Carlos Jordan de Urries and Chrystele Bazin, senior consultants at Sofrecom (a France Telecom Company) have updated us on the status of Social Media in emerging markets last Monday in Cairo. In this presentation, we’ll focus less on international Social media platforms and more on what the motivations are for…
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Middle East Social Media straight from the Arabian horse’s mouth
What is the status of Social media in the Middle East? I have just come back from Cairo, where I was invited by the heads of the Cairo Orange Labs (see the video here) and their French counterparts in order to attend a presentation of what the telco is doing in…
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