social media & social networks
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Social Media conversations are the primary goal for marketers
Social Media conversations are of paramount importance. Bob Pearson, has just been appointed President of the newly rebranded Social Media Business Council (*) after a successful stint as Vice President, Communities and Conversations at Dell. Bob has been kind enough to agree to answer our few questions on behalf of…
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Blog Council is dead, long live Social Media Business Council!
Of course, we knew already about it, but it’s been made public only recently that the late Blog Council has changed its name to Social Media Business Council (aka SMBC). We are very pleased to be able to relay that information (note: I am a proud member of SMBC) and…
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Blogwell #3 social media presentation by Nokia’s Molly Schonthal
The second blogwell social media presentation at Blogwell #3 which took place on April 29 in NYC, was that of Molly Schonthal from Nokia, who is in charge of social media for the Finnish cell phone manufacturer in the US, and also one of our representatives of the blog Council.…
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7 reasons why the business world hates social media
Are they any good reasons why you should hate social media? This is the unabridged version of my article published at CBS news. In a previous article about social media, we have described the 8 reasons why managers love social media and we have also debunked a few commonplace myths. In this…
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8 reasons businesses love Social Media, for good or not so good reason
Why do businesses love social media? I have come across many executives from various countries and diverse backgrounds, and it seems that they fall in either of 2 categories: those who love and those who hate Social Media (née Web 2.0). To many a big logo, social media is fascinating…
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Looking at Social Media beyond the Blogging ROI issue
The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called "big logos". Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly). The council…
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Internet Information glut: a case of pearls before swine
Poor is the substance, alas! and yet I've read all the books(1) was Stephane Mallarme's introduction to "Brise Marine" a cryptic yet exalted poem in which the author was venting his Baudelairian 'spleen' (i.e. in its archaic sense something like the modern 'blues' or existential malaise - Merriam & Websters…
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Blog Council: Here are a few trustworthy corporate blogs
Corporate blogging isn't easy... And Forrester analyst Josh Bernoff published an interesting report about why people don't trust most company blogs. In fact, looking closer at Josh's comments, it's not corportae blogs but corporate speak that clients don't trust.
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2.0 is dead, long live Social Media
Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase - originally coined by O'Reilly in 2004 - has been oversold and is now slowly but surely replaced by another buzz word, i.e. 'Social Media'. Sure enough,…
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Business blogging: Golden rules for B2B enterprise blogging success
This piece is about our golden business blogging rules based on our experience and the implementation of business blogs in the field. Once all enterprise stakeholders have understood why Web 2.0 is more than a fad and why its marketing could benefit from it (read our 12 golden rules for…
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Obama asks a question on LinkedIn
I have just been on LinkedIn to check a few things including the presence of the brand new LinkedIn LION’s logo (a group of open networkers within LinkedIn) and here I see the stunning news that Barack Obama is posting a LinkedIn question to his network (I am only 3…
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Social Internet: 15 golden rules for Web 2.0
What are the rules for Web 2.0 or social web success on the social internet? This document was originally designed to address the questions which were sent to me by large customers wanting to launch web 2.0 initiatives. Very often these clients wanted to jump on the bandwagon, but they…
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