Year: 2019
Startups and Big Businesses: a love-hate relationship
digital Transformation
10/05/2019
Startups and Big Businesses: a love-hate relationship
Startups and big businesses, now there’s a topic that has been on the agenda for so long and even more so for the 5 to 6 years, that is to say since digital transformation has been buzzword de rigueur. So, who, if anyone, is really getting it right? Startups and Big Businesses:…
Digital Strategy Success: Think 10X And Nothing Else
digital Transformation
18/04/2019
Digital Strategy Success: Think 10X And Nothing Else
Before you claim Digital Strategy Success, defining digital strategy is a must. It is strange that the terms we often use are also those which one understands the least or the ones which are the least well defined. We take them at face value, just because they are fashionable, we think…
6 free digital strategy eBooks written by our students
digital marketing
03/04/2019
6 free digital strategy eBooks written by our students
Here is a little text I wrote some time ago in order to introduce a set of ebooks based on the work carried out by my students of the Advanced Master’s in Digital Business Business Strategy of Grenoble Ecole de Management. Digital Me Up was created five years ago. I…
Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
digital Transformation
25/03/2019
Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
Data Science is on the agenda but what about Data Science Ethics? The twin motors of data and information technology are driving innovation forward in most every aspect of human enterprise. In a similar fashion, Data Science today profoundly influences how business is done in fields as diverse as the life…
How Tom Tom achieved its digital transformation with Big Data
digital Transformation
18/03/2019
How Tom Tom achieved its digital transformation with Big Data
Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content marketing perspective) in this area and I find it always more exciting, year after year. On March 12, I attended…