Year: 2019

57% of consumers feel threatened by chatbots. Who cares?
digital Transformation

57% of consumers feel threatened by chatbots. Who cares?

Chatbots are everywhere. Yet, consumers are nonplussed. In August 2019, Trustpilot conducted a survey where more than 1,800 French respondents were asked a series of multiple-choice questions with random response options. They used the Hotjar survey tool to conduct the survey. The questions were posted on Trustpilot’s French site, for anyone who…
Internet Monitoring : Brands could do better
digital marketing

Internet Monitoring : Brands could do better

What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring evolved by interviewing my colleague Aurélien Blaha at Digimind‘s premises. In this interview, Aurélien has given me an account of…
Deep learning under Luc Julia's microscope – with AI Paris 2019
digital Transformation

Deep learning under Luc Julia's microscope – with AI Paris 2019

Deep Learning is a term that has been used many times in recent years since the rebirth of artificial intelligence. But what exactly is Deep Learning? How to dissociate Deep Learning from Machine Learning? And above all, what is the purpose of it? To find out, I asked Luc Julia,…
VUI (Voice User Interface) role in apps redefined by emlyon study
Marketing & Innovation

VUI (Voice User Interface) role in apps redefined by emlyon study

I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month to claim that voice is going to replace other user interfaces and namely touch, Margherita Pagani’s AIM Centre of research…
AI : Europe Could Be Wiped Off The Map according to Cedric O
AI and Big Data

AI : Europe Could Be Wiped Off The Map according to Cedric O

What is the state of AI in Europe seen from above? I attended the AI keynote of French secretary of State for digital Cedric O at the opening of the AI Paris 2019 conference, of which Visionary Marketing is a media partner. Thus, I listened carefully to his presentation, which covered…
Transformation — digital or not —  is about jumping into the unknown.
digital Transformation

Transformation — digital or not —  is about jumping into the unknown.

Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s a very different kettle of fish. What is a transformation (digital or not)? It’s about jumping into the unknown In…
BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list
digital marketing

BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list

On May 31, UK agency Browser Media Agency published a report about the top 100 digital marketing influencers in the world. I would be lying if I didn’t say that I’m quite happy to be part of this. Only four French digital marketing experts made it to the top. Visionary Marketing’s…
From serious games to Gaming as a Service for Education
digital marketing

From serious games to Gaming as a Service for Education

Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video games for the business training marketplace. They are working in a number of areas including leadership and teamwork training. They…
Too few CMOs are involved in digital transformation – Forrester
digital marketing

Too few CMOs are involved in digital transformation – Forrester

I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds new light on the role of CMOs within the digital transformation endeavours of their organisations. Or lack thereof. As a…
How to face the human challenges brought by AI? – Christian Clot
AI and Big Data

How to face the human challenges brought by AI? – Christian Clot

Facing the challenges of AI – Christian Clot Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme places on the planet. I saw his videos and testimonies and was much impressed. How you could get out of…
Data Ethics: data science must not be in the sole hands of experts
AI and Big Data

Data Ethics: data science must not be in the sole hands of experts

A great number of universities of the world propose courses about data science, machine learning and artificial intelligence. Isn’t it time they added data ethics on the agenda, at a time when tech giants like Facebook and Google — to name a few — have become familiar targets for the…
Digital Transformation Failure Is Not An Option
digital Transformation

Digital Transformation Failure Is Not An Option

It is customary to say that failure is not an option, and the same goes for digital transformation. Much as I’d like it to be true, one has to admit that this is not what we observe in the field. Strangely enough, touting that you have succeeded with your digital…
Back to top button