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NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

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Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Saturday, March 25, 2023
  • AI and Big Data
  • digital Transformation
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  • Marketing & Innovation
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Year: 2019

57% of consumers feel threatened by chatbots. Who cares?

57% of consumers feel threatened by chatbots. Who cares?

Yann Gourvennec 23/10/2019

Chatbots are everywhere. Yet, consumers are nonplussed. In August 2019, Trustpilot conducted a survey where more than 1,800 French respondents were asked a series of multiple-choice questions with random response … Read on

Internet Monitoring : Brands could do better

Internet Monitoring : Brands could do better

Yann Gourvennec 23/07/2019

What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring … Read on

Deep learning under Luc Julia's microscope – with AI Paris 2019

Deep learning under Luc Julia's microscope – with AI Paris 2019

Yann Gourvennec 18/07/2019

Deep Learning is a term that has been used many times in recent years since the rebirth of artificial intelligence. But what exactly is Deep Learning? How to dissociate Deep … Read on

VUI (Voice User Interface) role in apps redefined by emlyon study

VUI (Voice User Interface) role in apps redefined by emlyon study

Yann Gourvennec 15/07/2019

I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month … Read on

AI : Europe Could Be Wiped Off The Map according to Cedric O

AI : Europe Could Be Wiped Off The Map according to Cedric O

Yann Gourvennec 09/07/2019

What is the state of AI in Europe seen from above? I attended the AI keynote of French secretary of State for digital Cedric O at the opening of the AI … Read on

Transformation — digital or not —  is about jumping into the unknown.

Transformation — digital or not —  is about jumping into the unknown.

Yann Gourvennec 24/06/2019

Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s … Read on

BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list

BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list

Yann Gourvennec 18/06/2019

On May 31, UK agency Browser Media Agency published a report about the top 100 digital marketing influencers in the world. I would be lying if I didn’t say that … Read on

From serious games to Gaming as a Service for Education

From serious games to Gaming as a Service for Education

Yann Gourvennec 17/06/2019

Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video … Read on

Too few CMOs are involved in digital transformation – Forrester

Too few CMOs are involved in digital transformation – Forrester

Yann Gourvennec 07/06/2019

I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds … Read on

How to face the human challenges brought by AI? – Christian Clot

How to face the human challenges brought by AI? – Christian Clot

Yann Gourvennec 04/06/2019

Facing the challenges of AI – Christian Clot Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme … Read on

Data Ethics: data science must not be in the sole hands of experts

Data Ethics: data science must not be in the sole hands of experts

Lee Schlenker 28/05/2019

A great number of universities of the world propose courses about data science, machine learning and artificial intelligence. Isn’t it time they added data ethics on the agenda, at a … Read on

Digital Transformation Failure Is Not An Option

Digital Transformation Failure Is Not An Option

Yann Gourvennec 23/05/2019

It is customary to say that failure is not an option, and the same goes for digital transformation. Much as I’d like it to be true, one has to admit … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

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