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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Tuesday, March 09, 2021
  • AI and Big Data
  • digital Transformation
  • digital marketing
    • social media & social networks
    • Content Marketing
  • Marketing & Innovation
  • Web, Internet and the Economy

Year: 2019

57% of consumers feel threatened by chatbots. Who cares?

57% of consumers feel threatened by chatbots. Who cares?

Yann Gourvennec 23/10/2019

Chatbots are everywhere. Yet, consumers are nonplussed. In August 2019, Trustpilot conducted a survey where more than 1,800 French respondents were asked a series of multiple-choice questions with random response … Lire la suite

Internet Monitoring : Brands could do better

Internet Monitoring : Brands could do better

Yann Gourvennec 23/07/2019

What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring … Lire la suite

Deep learning under Luc Julia's microscope – with AI Paris 2019

Deep learning under Luc Julia's microscope – with AI Paris 2019

Yann Gourvennec 18/07/2019

Deep Learning is a term that has been used many times in recent years since the rebirth of artificial intelligence. But what exactly is Deep Learning? How to dissociate Deep … Lire la suite

VUI (Voice User Interface) role in apps redefined by emlyon study

VUI (Voice User Interface) role in apps redefined by emlyon study

Yann Gourvennec 15/07/2019

I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month … Lire la suite

AI : Europe Could Be Wiped Off The Map according to Cedric O

AI : Europe Could Be Wiped Off The Map according to Cedric O

Yann Gourvennec 09/07/2019

What is the state of AI in Europe seen from above? I attended the AI keynote of French secretary of State for digital Cedric O at the opening of the AI … Lire la suite

Transformation — digital or not —  is about jumping into the unknown.

Transformation — digital or not —  is about jumping into the unknown.

Yann Gourvennec 24/06/2019

Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s … Lire la suite

BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list

BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list

Yann Gourvennec 18/06/2019

On May 31, UK agency Browser Media Agency published a report about the top 100 influencers in the world in terms of digital marketing. I would be lying if I … Lire la suite

From serious games to Gaming as a Service for Education

From serious games to Gaming as a Service for Education

Yann Gourvennec 17/06/2019

Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video … Lire la suite

Too few CMOs are involved in digital transformation – Forrester

Too few CMOs are involved in digital transformation – Forrester

Yann Gourvennec 07/06/2019

I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds … Lire la suite

How to face the human challenges brought by AI? – Christian Clot

How to face the human challenges brought by AI? – Christian Clot

Yann Gourvennec 04/06/2019

Facing the challenges of AI – Christian Clot Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme … Lire la suite

Data Ethics: data science must not be in the sole hands of experts

Data Ethics: data science must not be in the sole hands of experts

Lee Schlenker 28/05/2019

A great number of universities of the world propose courses about data science, machine learning and artificial intelligence. Isn’t it time they added data ethics on the agenda, at a … Lire la suite

Digital Transformation Failure Is Not An Option

Digital Transformation Failure Is Not An Option

Yann Gourvennec 23/05/2019

It is customary to say that failure is not an option. Much as I’d like it to be true, one has to admit that this is not what we observe … Lire la suite

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Marketing & Innovation is published by Visionary Marketing

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Yann Gourvennec 03/03/2021

Web content marketing strategies: 10 tips to stand out from the crowd

Yann Gourvennec 17/02/2021

B2B Complex sales: how to convince buyers in 2021

trends product searches future of ecommerce
Yann Gourvennec 27/01/2021

New trends in product searches and the future of e-commerce

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B2B social networks: imagination is the limit

Yann Gourvennec 22/12/2020

Covid-19 threatening contact centres with extinction

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