Are digital experiences getting in the way of customers’ experiences? We recently had the pleasure of speaking with Joseph Pine,…
Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and…
Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers.…
Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned…
Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on…
Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this…
How do consumers form their perceived value of a product or service? This is the question that Bain & Company…
This morning's newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest…
Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022…
Customer communities aren't for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence,…
A study proves that "digital natives" do not exist: digital natives, generations X, Y, Z and now alpha, are a…
What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic-LXA survey carried…