Website search quality: why it’s bad and how it can be improved

22/12/2021
Yann Gourvennec

How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well…

AI is the future of sales, and those who ignore it will disappear

AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales. I interviewed him to understand his view…

07/12/2021

The unrelenting rise of high-end business to business e-commerce

For a long time, as far as business to business was concerned, e-commerce was only a solution for low-end mass-market B2B…

03/12/2021

Networking and Growing Your B2B Business with LinkedIn

Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name…

19/10/2021

Online Roundtable: Impact of website research on CX (survey)

Website search, i.e. searching for information or a product on a website (rather than on a search engine such as…

16/10/2021

B2B marketers should strive to know their customers better

Marketers should strive to know their B2B customers better. As implausible as it may sound, since it's the essence of…

15/09/2021

Never Mind The Bollocks Here’s The PUNK CX Customer Experience

A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it…

18/08/2021

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as…

19/07/2021

B2B marketing: are we all potential opinion leaders?

Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true…

14/07/2021

The future of cryptocurrencies may not be the one you think

When it comes to cryptocurrencies, and given the sheer volume of information poured into the media with each tweet from…

07/07/2021

Content marketing 2021 statistics: Semrush shows content is truly King

Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of…

27/05/2021

Digital Shift: 1 trillion website visits prove it’s real and here to stay

The digital shift is a fairly recurring topic for our visionary readers. But what evidence do we have of this?…

04/05/2021