Brands and social media: facing up to new challenges in 2022

21/09/2022
Yann Gourvennec

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many…

Dark Social marketing: the elephant in the room

When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought…

07/09/2022

Commodity Markets Disrupted for the Sake of Fairness

Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out…

26/07/2022

B2B vs B2C: why B2B matters and deserves more media coverage

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs…

18/07/2022

Business Development Outsourcing as a tool against modern slavery

According to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker…

13/07/2022

Love thy salespeople and they will love your CRM system

A sound CRM system is a must-have in business-to-business sales. Which doesn't mean it's uniformly accepted by salespeople, who still tend…

23/06/2022

Digital advertising: 40% of inventory already cookieless

With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result…

13/06/2022

Marketing Automation tips: Key Lessons From Successful Implementations

Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound…

10/06/2022

B2B Sharing Economy: A multi-trillion dollar market

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in…

27/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one's digital marketing ROI. Pierre…

18/04/2022

Will Google Analytics be Banned in Europe? Not as easy as it seems

Will there ever be a Google Analytics ban in Europe? Google's web stats platforms launched in 2005, and since then, an estimated…

06/04/2022

The tremendous rise of digital and customisation at scale

The tremendous and relentless rise of digital was at the centre of our takeaways from Adobe Summit 2022, which delivered…

30/03/2022