By Bernard Cova
The Tribalisation of Society and its Impact on the conduct of Marketing

Bernard and Véronique Cova have prepared a paper on the tribalisation of Society which was published in a special edition of the European Journal of Marketing. This material was published on http://visionarymarketing.com prior to the official release of this text in the 2002 Special Issue of the Marketing Journal. This online publication has been undertaken with the authors' consent.