4 suggested business models for Facebook to make money with its platform

value creation and monetization at Facebook: to succeed, other revenue streams than advertising and app revenue share should be developed now

For many, including Google, Facebook is a distraction from regular Internet surfing. The Palo Alto-based social network company firm has developed an engaging experience for users which creates some sort of addiction to the social network: almost all your “friends” are here and such a sheer volume of users is not available anywhere else.

current data is available for free

Facebook offers its service in exchange for the right to capture and collect a huge volume of demographic and preference data from its users. That data is extremely valuable to brands. Marketers and advertisers can use the data efficiently because it is detailed and personal.

Horowitz recognises Google+ is late to market but announces growth

Where is Google+ at nowadays. Barely a year after its launch in Summer 2011, Bradley Horowitz, President product management at Google gave us an overview of where they are at and where they are heading … and evaded a few questions too ! [this post was originally written live from Le Web 12 in London on behalf of the live.orange blog]

“Google search had a very short-lived memory and Google+ has been introduced to change that. Google+ is helping us understand our users betters and provide better services to them” Horowitz said as an introduction. As a proof of how Google wants to improve the user experience of its social media platform, he pointed out that Google Local has been made a part of Google+ for a couple of weeks. “The idea is for Google to improve existing services by enhancing them with the power of sharing”.

Verizon: using crowdsourcing to get products right – or wrong

A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon, a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “marketeer with a passion for Social Media” on her LinkedIn profile.

social media will be part of everything we do

On May 16, I attended and delivered a keynote at the Ronewmedia conference in Bucharest, the capital of Romania. Ronewmedia will actually change names, in order to become ICEEFEST, that is to say the Interactive Central and Eastern European Festival. The change is far from being trivial. As Dragos Stanca, founder of Ronewmedia states, Social Media is no longer new, it’s not just abbout media and the conference has gained enough momentum to gather people from all the region (there were representatives from many other Central and Eastern European countries among the delegates as well as from Western Europe and America). I had prepared an interview for them, which was published in their magazine. Here it is:

Amex wants to turn tweets into dollars

In March 2012, Amex decided to introduce a new plan (https://sync.americanexpress.com/twitter/Index) in order to turn its customers’ tweets into rewards. Participating brands include 1-800flowers.com, Best buy, Dell and H&M. Here is how Amex describes the service:

Sync your eligible American Express® Card with Twitter
Tweet the special offer #hashtags to load exclusive Cardmember offers directly to your Card
Save with an automatic statement credit when you make a qualified purchase in store or online with your synced Card

learn from the savviest European social media practitioners … and save £ 100 on ticket price

I will be taking part in the oncoming Social Media B2C Marketing Summit due to take place in London, on June 25th and 26th and as I am preparing for the event, I took a few moments to dig my teeth into the programme and I realised it’s not a conference but the conference on European Social Media … absolutely packed with extremely high profile social media managers from some of the most prominent European brands. It was high time something was done to catch up with the likes of Blogwell in the USA, and here it is, right at our door, so it’s an event you shouldn’t miss.

of influence and trust by 1000heads’ @joannejacobs #lul360

Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was Joanne’s last UK appearance as she is returning to Australia and will be leading the WOMM company 1000heads down under. Her pitch was about trust and influence and she took the opportunity of this last UK presentation for reinstating quite a few important facts.