Web, Internet and the Economy
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Agentic E-Commerce, Could AI Become the Shopfront
Agentic e-commerce is already reshaping how consumers discover and buy products online, yet it still accounts for barely 0.2% of total e-commerce traffic. BASE France is the French arm of Base.com, a Polish-born SaaS scale-up that has spent nearly two decades building operational infrastructure for online retailers. Its CEO, Ben…
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Transformation of Marketing Departments with AI: Impact vs Illusion
If you ever needed a reason to attend Vivatech 2026, here it is: hard evidence that marketing and communications departments are being transformed from top to bottom. Can a marketing or communications director get anything useful out of a tech show? The answer is a resounding yes, and perhaps more…
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AI Will Not Kill Marketing
Shall AI kill marketing? Sounds like a hackneyed question, yet it’s on any marketer’s lips these days. Thomas Husson, Vice President and Principal Analyst at Forrester Research, covers the intersection of marketing, technology, and consumer behaviour from his base in Paris. In a wide-ranging conversation, he cuts through the European…
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About Rogue AI and Corporate Blindness
The conversation about rogue AI has never been louder. Barely a week passes without a fresh headline about autonomous systems behaving unexpectedly, AI models resisting shutdown, or tech executives warning of existential risk. What is striking about Peter McAllister is that he had anticipated all this as early as 2020,…
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AI Job Impact in the US: the Apocalypse Can Wait
The discourse around the job impact of artificial intelligence (AI) has reached fever pitch. Headlines scream about mass layoffs, and corporate press releases tout AI as the solution to workforce costs. Yet beneath this cacophony of alarm and hype lies a more nuanced reality. J.P. Gownder, Vice President and Principal…
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AI is not a tool it’s reshaping our society and economy
AI is not a tool, or is it? Reports regarding the impact of AI on jobs, society and businesses are cropping up all over the place at the moment in all corners of the world. Some of these reports are announcing forthcoming revolutions both for societies and our economies whereas…
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The Truth About the Environmental Impact of AI
Commentary on the environmental impact of AI often swings wildly between doom-and-gloom catastrophism and blind techno-optimism. But where’s the truth in all this? On July 24, 2025—the symbolic date of Earth Overshoot Day—we sat down with Yves Grandmontagne, founder and editor-in-chief of DCMAG (Data Centre Magazine*), to get his take…
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Is the AI Bubble About to Burst?
Will the AI bubble burst or is GenAI here to stay? The artificial intelligence industry is experiencing unprecedented financial euphoria. Yet, the current situation is very confusing. AI investments are reaching dizzying heights. Let’s mention OpenAI’s $40 billion funding round at $300 billion valuation and Mistral AI’s €1.7 billion funding…
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AI Agents, Beyond the Hype
The world of artificial intelligence is evolving at breakneck speed, and nowhere is this more conspicuous than in the emergence of AI agents. As organizations grapple with separating genuine innovation from marketing hype, we sat down with Ed Keisling, Chief AI Officer at Progress Software, to cut through the noise…
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Voluntourism: Changing the World from Your Hotel
In an era of overtourism, where mass travel increasingly strains destinations worldwide, Christopher Hill offers a compelling alternative with his voluntourism/volunteer travel business, Hands-Up Holidays. As a founder and managing director of this company, Hill has built a business model that demonstrates how travel companies can be forces for good…
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The Future of Developers in the Age of AI
Are AI and developers the world’s best friends or is artificial intelligence a threat to the future of programmers? As artificial intelligence models are becoming increasingly sophisticated, many questions are raised about the future of developers across the industry. Will AI replace programmers entirely, as Eric Schmidt and Dario Amodei…
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The Power and Potential of GenAI in the PR Toolkit
How is GenAI being used in communications today? GenAI has quickly become a key tool in public relations and communications. Helping professionals write faster, brainstorm easier and stay on top of tight deadlines. This article looks at how GenAI is being used in PR today, the power, pitfalls and potential,…
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