Our aim? To land product demos in the everyday lives of marketers on Earth. No mean feat when you consider that there are over 11,000 solutions orbiting the planet Marketing. To carry out this interstellar mission, we have assembled a crew made up of Martians of all kinds. Each has donned a different suit to bring their unique vision to our space mission.
Man from Mars Demos for Earthbound Marketers
Our Martian adventures are made for earthbound marketers who are determined to optimise their business. Our Martians are here to help them discover the tools that will make it easier for them to achieve their objectives. And like all good Martians, we communicate in a different way, often offbeat, sometimes humorous, but always fast and to the point.
On my planet, classic demos are as boring as a 300-day interstellar journey. We need space capsules that last no longer than 1 minute!
Frustrated earthlings, starship captains lost in space
The people concerned are mainly marketing managers and content directors.
The problem: our brave earthling laments, “My ship is behaving properly, but it’s getting lost in Scott Brinker’s Milky Way of 11,000 solutions. How do I go about making my star shine there?”
“The Martian’s demos“, a series of ready-to-use themed microdemos, or “The Martian’s capsules“, zooming in on the differentiators of each solution analysed in 60 seconds flat.
The interstellar flight plan
After much deliberation in our space station (also known as the meeting room at Visionary Marketing), we have devised the best space flight plan for conquering the B2B marketing galaxy:
- ” The weekly live demo from Mars ” : Every week, for around 30 minutes, our Martians break down a marketing software live on LinkedIn and social media with humour and poise. Enough to make earthbound marketers want to get up on Monday morning!
- ” The Martian Answers“: during the weekly live demo from Mars, Martians answer the wackiest questions from earthlings. It’s a chance to show that even a Martian can understand Earthlings’ solutions.
- ” The Martian’s capsules” : The Martians don’t stop there, they then take off their video capsules on all social media in very short format, ready for viewing in flight or on Earth.
The Martian’s flight manual in B2B territory
Like any space mission, we’re expecting a bit of turbulence. To ensure the success of our mission, we have established a few basic rules:
- Martians express themselves in a quirky tone, but are always factual and benevolent
- Martians use perfectly neutral telescopes to observe remote software planets. Their opinions are uncompromising and independent.
- Publishers who wish to become sponsors of the Martian demos accept rules 1 and 2 and the Martian’s unwavering disclosure policies.
So, dear marketing earthlings, are you ready to board our space capsules for a journey to the heart of product demonstrations like you’ve never seen before?
Put on your spacesuits, fasten your seatbelts and get ready for an experience that will make you see MarTech solutions in a whole new light.
One thing’s for sure: with the “Man from Mars Demos“, B2B marketing will never be the same again. And if one day you come across a little green man in one of your cubicles, don’t worry: it’s just a Visionary marketer who’s come to give you a surprise demo.
The Man from Mars Demos are only available in French for the time being, but Martians are getting up to speed with their translation skills. After all, you never know what language these Earthlings will want to speak!
