Evidence on engagement rates on facebook shows little interaction

Just before I post a 2 part piece on Byron Sharp’s “brand that grow” marketing opus, here is a link he added on his blog to a facebook “fan” survey which shows that engagement rates are extremely low; a conclusion I’ve already made a number of times, underlying the “cyberbabble” effect on facebook.

Even facebook’s own fans don’t talk much about facebook (on facebook)

Engagement rates
Drop in Engagement rates by page type

Posted on February 6, 2012 by ByronSharp

One of the questions asked of Dr Karen Nelson-Field’s analysis of facebook fans engagement with their brands on facebook is whether the result is simply due to slack social marketing by the brands in question.

via Even facebook’s own fans don’t talk much about facebook (on facebook) | Marketing Science.

Yann Gourvennec
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