| 1. General Resource
listings |
- Marcommwise
is a comprehensive listing of all available resources
on the Internet concerning Marketing
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| 2. Market Research &
Sociology |
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| 3. Electronic Commerce |
|
| 4.Personalisation issues |
- The One-to-one Marketing
site is Peppers and Rodgers' forum for selling their wares
on the Internet. They are the gurus of one-to-one Marketing,
that is the US branch of postmodern Marketing.
- Lars Meyer's
Website deals with CRM
and Loyalty programmes and provides the context for
tools and techniques which are too often used as part
of a me-too strategy.
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| 5. Marketing Forums |
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| 6. Marketing Blogs |
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