Thank you kindly!

Thank you for confirming that you want to receive our newsletter.
In case you hit the confirm button by mistake, do not panic!
All you will need to do is go back to the email you received and click the unsubscribe button.

Et voilà, it’s as simple as that.

    3 days ago

    The AI Creative Studio Comes of Age at VivaTech

    After years spent on producing creative content the hard way, here comes the AI Creative Studio, to boost innovation and…
    2 weeks ago

    Agentic E-Commerce, Could AI Become the Shopfront

    Agentic e-commerce is already reshaping how consumers discover and buy products online, yet it still accounts for barely 0.2% of…
    3 weeks ago

    Cybersecurity for SMEs: a danger that is all too often overlooked

    Hervé Kabla, with whom I co-authored several books, has just published a book on cybersecurity for SMEs. The CEO’s Cybersecurity…
    3 weeks ago

    Transformation of Marketing Departments with AI: Impact vs Illusion

    If you ever needed a reason to attend Vivatech 2026, here it is: hard evidence that marketing and communications departments…
    21/05/2026

    GenAI in Higher Education, Legitimacy and Laziness

    Alain Goudey is Associate Dean for Digital Innovation at Neoma Business School and co-author of a peer-reviewed study on GenAI…
    04/05/2026

    AI Will Not Kill Marketing

    Shall AI kill marketing? Sounds like a hackneyed question, yet it’s on any marketer’s lips these days. Thomas Husson, Vice…
    04/05/2026

    LinkedIn, Essential PR Platform of the Future

    LinkedIn has completely shaken up the PR game. With 1.12 billion[1] wordlwide users (UK: 47.5 million[2] and 34 million in…
    17/04/2026

    Change management lessons and implementation tips

    One learns change management lessons in the field rather than in books. Some time ago, I delivered a keynote at…
    08/04/2026

    About Rogue AI and Corporate Blindness

    The conversation about rogue AI has never been louder. Barely a week passes without a fresh headline about autonomous systems…
    09/03/2026

    European software alternatives for businesses

    Finding European software alternatives to standard non European software is flavour of the month this side of the Altlantic. With…